Fitness Center Feasibility Study in the Manchester-Nashua, NH Metro Area

Fitness centers around Manchester and Nashua

Gyms and studios are fourth among the classes, 4 of 39, in the Manchester-Nashua, NH metro area, which logged 36 loans and gross dollars of $10.8 million between FY2017 and FY2026. It ranks 64 of 608 nationally. A location quotient of 1.20x puts fitness centers at a larger portion of loans here than across the country. The median loan of $200,000 comes to 0.77x the class's national median, so projects here run small next to the national norm.

Sizes, programs and brands

The band from $51,575 to $382,000 holds the middle half of loans, a range of boutique studios and equipment-led openings more than large clubs. Program counts are 31 for SBA 7(a) and 5 for SBA 504. Franchise brands attach to 38.9% of them. Hillsborough County, NH holds all 36. No lender is named, because the holder counts are too small to print.

Four years carry a volume: 6 loans and $770,000 in FY2017, 7 loans and $709,900 in FY2018, 9 loans and $4.7 million in FY2022, and 5 loans and $2.1 million in FY2023. The FY2022 figures stand out, with the largest loan count and the biggest dollar total of the four. Remaining years are shielded because each rests on too few loans, and that is not the same as none. Cancellation and charge-off rates are missing here by design: Loan Analytics will not publish a rate unless the cohort reaches 30 loans, and this one does not. A loan is placed in the area through its project county, read on the July 2023 list.

Testing a gym or studio in southern New Hampshire

Membership demand must be tested against the real catchment, the price the target member will pay, retention after the opening promotion, and the cost of equipment, which is often financed alongside the lease improvements. With a median of $200,000, many loans cover small formats, so the study ought to name the format, studio or gym or larger club, and measure the debt payment against realistic member counts at month twelve, not on a full roster. Lease term against loan term matters to a lender, as does the appraisal of any equipment or property pledged.