Fitness Center Feasibility Study in New Hampshire
What SBA's own loan files show about fitness center lending in New Hampshire, and what a feasibility study for a project there has to test.
New Hampshire gyms: a top class with a small ticket
Gyms matter in New Hampshire's SBA book. The class ranks 4 of 39 among New Hampshire classes by count, even though the state itself places only 33 of 54 for fitness lending and the location quotient is 0.90x. The loan size stands out: the New Hampshire median is $190,000, just 0.73x the fitness median nationwide, and that figure sits apart from both the state's lending across every class and fitness nationally. Over FY2017 to FY2026, 101 approvals carried $33.7 million, and the central half of them ranged from $50,000 to $383,600. New Hampshire gym owners, in other words, borrow often and borrow light.
A brand stands behind 37.6% of the loans. SBA 7(a) carries 87 and SBA 504 carries 14, and Granite State Economic Development Corporation holds 9 of those 504 loans for $4.7 million. TD Bank, National Association's 13 gym loans under 7(a) lead by count yet total only $946,200; Newtek Small Business Finance, LLC holds 6 for $2.1 million, Kennebunk Savings Bank 6 for $843,000, Primary Bank 5 for $2.5 million and Bangor Savings Bank 5 for $1.3 million. Hillsborough County with 36 loans and Rockingham with 35 account for the bulk of the map, with Merrimack at 10, Belknap at 6 and Strafford at 5.
Thin cohort, light losses
The charge-off reading comes from 33 funded loans, a cohort barely large enough to publish, so treat it with care. Among those New Hampshire gyms funded in FY2017 to FY2021, 3.0% have since been written off, and 0.00% failed inside the first five years; whatever losses exist came later. Cancellation is the wider range: a floor of 9.6% of FY2017 to FY2024 approvals, rising to 13.3% if New Hampshire approvals still awaiting their money are added. The yearly line swings hard, from 2 loans and $337,500 in FY2020 to 20 loans and $7.8 million in FY2022, then 5 loans and $1.5 million in FY2026.
What a New Hampshire gym study has to test
A small loan for a gym still has to rest on a membership forecast that holds. The study should count the clubs, studios and franchised gyms already competing for the same households in Hillsborough or Rockingham, and test whether the trade area can support another at the price point planned. Cost testing covers the lease, the fit-out and the equipment package that a loan near $190,000 typically buys. Debt service coverage has to survive attrition and the slow months, and the forecast should show when the gym reaches the membership count that covers the payment. If a building is financed, its appraisal should consider uses beyond fitness, since a gym box can be hard to re-let.
SBA 7(a) and 504 fitness center loans in New Hampshire
| Loans approved, FY2017 to FY2026 | 101 |
|---|---|
| Gross dollars approved | $33.7 million |
| Median loan | $190,000 |
| Middle half of loans, from | $50,000 |
| Middle half of loans, to | $383,600 |
| SBA 7(a) loans | 87 |
| SBA 504 loans | 14 |
| Franchise share of loans | 37.6% |
| Rank among states for fitness center loans | 33 of 54 |
| Rank of fitness center among classes in New Hampshire | 4 of 39 |
| Location quotient (share of loans against the national share) | 0.90x |
| Median loan against the national median for the class | 0.73x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 9.6% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 13.3% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 3.0% |
| Charged off within five years of approval | 0.00% |
| Loans in that cohort | 33 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA 7(a) and 504 fitness center loans approved in New Hampshire, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 11 | $1.2 million |
| FY2018 | 8 | $1.0 million |
| FY2019 | 10 | $3.9 million |
| FY2020 | 2 | $337,500 |
| FY2021 | 7 | $3.8 million |
| FY2022 | 20 | $7.8 million |
| FY2023 | 15 | $7.6 million |
| FY2024 | 10 | $2.1 million |
| FY2025 | 13 | $4.5 million |
| FY2026 | 5 | $1.5 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Granite State Economic Development Corporation | 9 | $4.7 million |
| Lender | Loans | Dollars |
|---|---|---|
| TD Bank, National Association | 13 | $946,200 |
| Newtek Small Business Finance, LLC | 6 | $2.1 million |
| Kennebunk Savings Bank | 6 | $843,000 |
| Primary Bank | 5 | $2.5 million |
| Bangor Savings Bank | 5 | $1.3 million |
Where the loans are, by county
| County | Loans |
|---|---|
| HILLSBOROUGH | 36 |
| ROCKINGHAM | 35 |
| MERRIMACK | 10 |
| BELKNAP | 6 |
| STRAFFORD | 5 |
| CHESHIRE | 4 |
| CARROLL | 2 |
| GRAFTON | 2 |
| SULLIVAN | 1 |
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; Loan Analytics loan-outcome cell SA-NH-C33.
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