Worked Example: SBA 504 Change of Ownership Hotel Feasibility Study in Virginia
A worked example of the feasibility study a lender would read for a hotel project in Virginia, financed with an SBA 504 loan.
What SBA's own loan files show about lending in the Roanoke, VA Metro Area, every asset class together, and what a feasibility study for a project there has to test.
Roanoke, VA is a metropolitan area, and its 281 SBA approvals in FY2017 to FY2026 carried $190.9 million in gross dollars. Roanoke is a mid-table area: 257 of 928 by loans. Roanoke is read whole in Roanoke, VA, every class counted. A slice of VA is not how Roanoke is treated.
Roanoke: half of loans run $100,000 to $675,000, around a median of $250,000. Outside data makes Roanoke requests look light; at 1.20x, Roanoke is above the national level. Roanoke: 7(a) leads the mix, with 258 7(a) loans against 23 under 504. 18.5% of Roanoke loans went to franchised businesses, so a Roanoke study names the brand, if any, for Roanoke.
In Roanoke, VA, limited-service restaurant (19 loans); full-service restaurant (10 loans); hotel and motel (8 loans); veterinary clinic (8 loans) lead by loans in Roanoke. The 190 loans in no tracked class keep Roanoke totals from reading as pure property; much Roanoke borrowing funds operating businesses. Roanoke lending concentrates by county: Roanoke city, VA (111 loans), Roanoke County, VA (77 loans), and Salem city, VA (34 loans). Roanoke 7(a) lending is led by 20 loans at Pinnacle Bank (TN) ($30.8 million); 18 loans at Wells Fargo Bank National Association ($640,400); 15 loans at Live Oak Banking Company ($15.0 million). Business Finance Group, Inc. ($10.0 million, 9 loans); Rappahannock Economic Development Corporation ($4.2 million, 5 loans) lead 504 lending in Roanoke. Pinnacle Bank (TN), with 20 loans, tops the Roanoke rows, each an SBA record of Roanoke loans held or once held; none judges Roanoke lenders.
The Roanoke series opens at 26 loans in FY2017 and closes at 30, higher than the start; its high is 37 loans ($28.0 million) in FY2025, its low 17 in FY2020. A Roanoke borrower should know the cancellation record: 12.6% as a floor and 12.6% as a ceiling, for FY2017 to FY2024 Roanoke approvals. Of the 117 loans in the Roanoke cohort for FY2017 to FY2021, 6.8% are charged off, a floor. The Roanoke five-year loss figure is withheld; Roanoke cannot read it as zero. Roanoke faces a geography limit: Roanoke, VA uses the July 2023 definition; 281 loans are matched by county, and unplaceable Roanoke loans are omitted, so Roanoke counts and rates are floors.
For Roanoke, a study tests Roanoke demand within a defined trade area, since Roanoke city, VA dominates Roanoke loan counts. If a Roanoke concept resembles limited-service restaurant, Roanoke offers size and lender precedent; other Roanoke concepts must rest on their own Roanoke evidence. Local bids set Roanoke costs; Roanoke debt service coverage then needs tests at $250,000 and at $675,000. Roanoke is metropolitan, so a Roanoke appraisal should name its submarket and test Roanoke comparables inside it. The Roanoke record frames questions, and each lender in Roanoke decides on its own.
| Loans approved, FY2017 to FY2026 | 281 |
|---|---|
| Gross dollars approved | $190.9 million |
| Median loan | $250,000 |
| Middle half of loans, from | $100,000 |
| Middle half of loans, to | $675,000 |
| SBA 7(a) loans | 258 |
| SBA 504 loans | 23 |
| Franchise share of loans | 18.5% |
| Rank among metro and micro areas by loans | 257 of 928 |
| Median loan against the national median | 1.20x |
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 12.6% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 12.6% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 6.8% |
| Charged off within five years of approval | withheld |
| Loans in that cohort | 117 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA loans approved in the Roanoke, VA Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 26 | $8.2 million |
| FY2018 | 33 | $11.9 million |
| FY2019 | 24 | $17.9 million |
| FY2020 | 17 | $12.6 million |
| FY2021 | 35 | $32.8 million |
| FY2022 | 20 | $16.8 million |
| FY2023 | 29 | $24.8 million |
| FY2024 | 30 | $20.7 million |
| FY2025 | 37 | $28.0 million |
| FY2026 | 30 | $17.3 million |
| Asset class | Loans |
|---|---|
| Not in any of the 39 asset classes | 190 |
| Limited-service restaurant | 19 |
| Full-service restaurant | 10 |
| Hotel and motel | 8 |
| Veterinary clinic | 8 |
| Fitness center | 6 |
| Beauty salon | 6 |
| Beverage manufacturing (breweries, wineries, distilleries) | 5 |
| Rehabilitation and therapy clinic | 5 |
| Child care center | 5 |
Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.
| Lender | Loans | Dollars |
|---|---|---|
| Business Finance Group, Inc. | 9 | $10.0 million |
| 504 Capital Corporation | 9 | $3.4 million |
| Rappahannock Economic Development Corporation | 5 | $4.2 million |
| Lender | Loans | Dollars |
|---|---|---|
| Pinnacle Bank (TN) | 20 | $30.8 million |
| Wells Fargo Bank National Association | 18 | $640,400 |
| Live Oak Banking Company | 15 | $15.0 million |
| Freedom First Federal Credit Union | 15 | $2.5 million |
| Atlantic Union Bank | 15 | $2.5 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
| County | Loans |
|---|---|
| Roanoke city, VA | 111 |
| Roanoke County, VA | 77 |
| Salem city, VA | 34 |
| Botetourt County, VA | 30 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-40220.
A worked example of the feasibility study a lender would read for a hotel project in Virginia, financed with an SBA 504 loan.
Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Roanoke, VA Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.
Start with the data.
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