Feasibility Study Data for the Roanoke, VA Metro Area

What SBA's own loan files show about lending in the Roanoke, VA Metro Area, every asset class together, and what a feasibility study for a project there has to test.

Roanoke, VA: reading the area whole

Roanoke, VA is a metropolitan area, and its 281 SBA approvals in FY2017 to FY2026 carried $190.9 million in gross dollars. Roanoke is a mid-table area: 257 of 928 by loans. Roanoke is read whole in Roanoke, VA, every class counted. A slice of VA is not how Roanoke is treated.

Roanoke: half of loans run $100,000 to $675,000, around a median of $250,000. Outside data makes Roanoke requests look light; at 1.20x, Roanoke is above the national level. Roanoke: 7(a) leads the mix, with 258 7(a) loans against 23 under 504. 18.5% of Roanoke loans went to franchised businesses, so a Roanoke study names the brand, if any, for Roanoke.

Who lends in Roanoke, and for what

In Roanoke, VA, limited-service restaurant (19 loans); full-service restaurant (10 loans); hotel and motel (8 loans); veterinary clinic (8 loans) lead by loans in Roanoke. The 190 loans in no tracked class keep Roanoke totals from reading as pure property; much Roanoke borrowing funds operating businesses. Roanoke lending concentrates by county: Roanoke city, VA (111 loans), Roanoke County, VA (77 loans), and Salem city, VA (34 loans). Roanoke 7(a) lending is led by 20 loans at Pinnacle Bank (TN) ($30.8 million); 18 loans at Wells Fargo Bank National Association ($640,400); 15 loans at Live Oak Banking Company ($15.0 million). Business Finance Group, Inc. ($10.0 million, 9 loans); Rappahannock Economic Development Corporation ($4.2 million, 5 loans) lead 504 lending in Roanoke. Pinnacle Bank (TN), with 20 loans, tops the Roanoke rows, each an SBA record of Roanoke loans held or once held; none judges Roanoke lenders.

The Roanoke series opens at 26 loans in FY2017 and closes at 30, higher than the start; its high is 37 loans ($28.0 million) in FY2025, its low 17 in FY2020. A Roanoke borrower should know the cancellation record: 12.6% as a floor and 12.6% as a ceiling, for FY2017 to FY2024 Roanoke approvals. Of the 117 loans in the Roanoke cohort for FY2017 to FY2021, 6.8% are charged off, a floor. The Roanoke five-year loss figure is withheld; Roanoke cannot read it as zero. Roanoke faces a geography limit: Roanoke, VA uses the July 2023 definition; 281 loans are matched by county, and unplaceable Roanoke loans are omitted, so Roanoke counts and rates are floors.

Roanoke: the study questions

For Roanoke, a study tests Roanoke demand within a defined trade area, since Roanoke city, VA dominates Roanoke loan counts. If a Roanoke concept resembles limited-service restaurant, Roanoke offers size and lender precedent; other Roanoke concepts must rest on their own Roanoke evidence. Local bids set Roanoke costs; Roanoke debt service coverage then needs tests at $250,000 and at $675,000. Roanoke is metropolitan, so a Roanoke appraisal should name its submarket and test Roanoke comparables inside it. The Roanoke record frames questions, and each lender in Roanoke decides on its own.

SBA loans in the Roanoke, VA Metro Area

Loans approved, FY2017 to FY2026281
Gross dollars approved$190.9 million
Median loan$250,000
Middle half of loans, from$100,000
Middle half of loans, to$675,000
SBA 7(a) loans258
SBA 504 loans23
Franchise share of loans18.5%
Rank among metro and micro areas by loans257 of 928
Median loan against the national median1.20x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)12.6%
The same, counting loans still undisbursed as cancelled (a ceiling)12.6%
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)6.8%
Charged off within five years of approvalwithheld
Loans in that cohort117

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA loans approved in the Roanoke, VA Metro Area, by fiscal year

010203040FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 26Loans, FY2018: 33Loans, FY2019: 24Loans, FY2020: 17Loans, FY2021: 35Loans, FY2022: 20Loans, FY2023: 29Loans, FY2024: 30Loans, FY2025: 37Loans, FY2026: 30
Fiscal yearLoansDollars
FY201726$8.2 million
FY201833$11.9 million
FY201924$17.9 million
FY202017$12.6 million
FY202135$32.8 million
FY202220$16.8 million
FY202329$24.8 million
FY202430$20.7 million
FY202537$28.0 million
FY202630$17.3 million

Loans by asset class

Asset classLoans
Not in any of the 39 asset classes190
Limited-service restaurant19
Full-service restaurant10
Hotel and motel8
Veterinary clinic8
Fitness center6
Beauty salon6
Beverage manufacturing (breweries, wineries, distilleries)5
Rehabilitation and therapy clinic5
Child care center5

Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Business Finance Group, Inc.9$10.0 million
504 Capital Corporation9$3.4 million
Rappahannock Economic Development Corporation5$4.2 million
SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Pinnacle Bank (TN)20$30.8 million
Wells Fargo Bank National Association18$640,400
Live Oak Banking Company15$15.0 million
Freedom First Federal Credit Union15$2.5 million
Atlantic Union Bank15$2.5 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Roanoke city, VA111
Roanoke County, VA77
Salem city, VA34
Botetourt County, VA30

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-40220.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Roanoke, VA Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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