Restaurant Feasibility Study in the Palm Bay-Melbourne-Titusville, FL Metro Area
What SBA's own loan files show about full-service restaurant lending in the Palm Bay-Melbourne-Titusville, FL Metro Area, and what a feasibility study for a project there has to test.
Palm Bay restaurant: a restaurant class that leads its own area
On full-service restaurant loans the area ranking puts Palm Bay, Melbourne and Titusville at 77 of 821, while on the metro's own list of classes, full-service restaurant comes first of 39. The location quotient of 1.18x shows restaurants carry more weight on the Space Coast than in the country at large. The files hold 68 loans for $44.6 million, FY2017 to FY2026, all of them in Brevard County. In Palm Bay, Melbourne and Titusville the restaurant median, $375,000, is 1.36x of the countrywide figure; usual loans run $100,000 to $775,875.
SBA 7(a) accounts for 57 of the Palm Bay, Melbourne and Titusville restaurant loans, SBA 504 for 11. Franchise brands account for 14.7%, so most loans carry no franchise flag. TD Bank, National Association holds 7 loans but only $200,000 in all, a pattern of very small credits; Newtek Bank, National Association holds 5 for $1.3 million and BayFirst National Bank holds 5 for $1.0 million. The lender lines reflect who holds each loan on SBA’s record, and imply no verdict on TD Bank, National Association.
At least 10.9% of the FY2017 to FY2024 restaurant approvals in the area were cancelled, counting recorded cases only. Two outcome figures are withheld by Loan Analytics here: the upper bound for cancellations and the rate of write-offs. Too few loans stand behind them, so read both as missing. Printed fiscal years for Palm Bay, Melbourne and Titusville: 7 loans and $4.2 million in FY2017, 12 and $9.5 million in FY2018, 9 and $8.0 million in FY2022, 10 and $6.2 million in FY2025, and 12 and $7.1 million in FY2026.
Palm Bay restaurant: what a restaurant study on the Space Coast has to test
A study for a full-service restaurant here has to test seating and turn assumptions, food and labor cost, seasonal swings in demand, lease terms against projected sales, and coverage of debt service under variable traffic. Where a buyer acquires an operating restaurant, the appraisal has to price goodwill and equipment apart from the lease. Placement of restaurant loans in the Palm Bay, Melbourne and Titusville area rests on the county of each project, read against the July 2023 map, and any loan from an unplaced county is skipped. These figures are context for a restaurant study in the area, and approval is the lender’s call.
SBA full-service restaurant loans in the Palm Bay-Melbourne-Titusville, FL Metro Area
| Loans approved, FY2017 to FY2026 | 68 |
|---|---|
| Gross dollars approved | $44.6 million |
| Median loan | $375,000 |
| Middle half of loans, from | $100,000 |
| Middle half of loans, to | $775,875 |
| SBA 7(a) loans | 57 |
| SBA 504 loans | 11 |
| Franchise share of loans | 14.7% |
| Rank among metro and micro areas for full-service restaurant loans | 77 of 821 |
| Rank of full-service restaurant among the classes in this area | 1 of 39 |
| Location quotient (share of loans against the national share) | 1.18x |
| Median loan against the national median for the class | 1.36x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 10.9% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA full-service restaurant loans approved in the Palm Bay-Melbourne-Titusville, FL Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 7 | $4.2 million |
| FY2018 | 12 | $9.5 million |
| FY2019 | withheld | withheld |
| FY2020 | withheld | withheld |
| FY2021 | withheld | withheld |
| FY2022 | 9 | $8.0 million |
| FY2023 | withheld | withheld |
| FY2024 | withheld | withheld |
| FY2025 | 10 | $6.2 million |
| FY2026 | 12 | $7.1 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| TD Bank, National Association | 7 | $200,000 |
| Newtek Bank, National Association | 5 | $1.3 million |
| BayFirst National Bank | 5 | $1.0 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Brevard County, FL | 68 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-37340-C34.
Related feasibility study pages
- Feasibility studies for full-service restaurant projects
- Feasibility Study Data for the Palm Bay-Melbourne-Titusville, FL Metro Area
- Restaurant Feasibility Study in Florida
- Feasibility study data and consultants for Florida
- Feasibility Study Data by Metro Area
- Feasibility studies for SBA 7(a) and 504 loans
- Restaurant Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area
- Restaurant Feasibility Study in the Los Angeles-Long Beach-Anaheim, CA Metro Area
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