What SBA's own loan files show about hotel and motel lending in the Fayetteville, NC Metro Area, and what a feasibility study for a project there has to test.
In Fayetteville, NC, hotels and motels hold first place among 39 classes, and a location quotient of 5.89x is the stark ratio here: lodging weighs nearly six times its national share in the metro's SBA lending. Between FY2017 and FY2026 the files hold 30 hotel loans for $82.9 million, all of them in Cumberland County. Against other areas, Fayetteville is 67 of 807 for the class. Median size is $2.7 million, 1.25x what hotels nationally carry, and half the loans fall from $1.7 million to $3.6 million. These figures are given plainly: the rank, the location quotient and the loan sizes stand as printed.
Franchise affiliation is 80.0% of loans, which puts brand agreements behind most of the projects. GBank holds 11 loans worth $40.9 million under 7(a), according to SBA's reporting of current holders, so a large share of the metro's dollars sit with a single institution; that describes who holds the paper and says nothing about how it was lent. FY2021 carries 11 loans and $26.2 million, and FY2022 is empty: it carries no loans and no dollars on record at all. Unnamed fiscal years are too thin to display, which differs from none; no program split is printed.
Both outcome rates are absent because Cumberland County's FY2017 to FY2021 loans number under the 30 that the rule at Loan Analytics demands, a sample-size rule only. A reader should not take the absence as a sign of strong or weak performance.
With a median above $2.7 million and flag affiliation near universal, a study has to open with the franchise agreement: fees, required improvements, and the term set against the loan. It then tests occupancy and average rate against the properties the hotel would actually contend with, the seasonal pattern, operating cost per room, and debt service coverage in a weak quarter. Hotels and motels are coded together, which blends limited-service and full-service properties in the numbers above, so no conclusion about service level should be drawn. A loan counts here through its project county.
| Loans approved, FY2017 to FY2026 | 30 |
|---|---|
| Gross dollars approved | $82.9 million |
| Median loan | $2.7 million |
| Middle half of loans, from | $1.7 million |
| Middle half of loans, to | $3.6 million |
| SBA 7(a) loans | withheld |
| SBA 504 loans | withheld |
| Franchise share of loans | 80.0% |
| Rank among metro and micro areas for hotel and motel loans | 67 of 807 |
| Rank of hotel and motel among the classes in this area | 1 of 39 |
| Location quotient (share of loans against the national share) | 5.89x |
| Median loan against the national median for the class | 1.25x |
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | not reported: fewer than 30 loans in the cohort |
|---|---|
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA hotel and motel loans approved in the Fayetteville, NC Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | withheld | withheld |
| FY2018 | withheld | withheld |
| FY2019 | withheld | withheld |
| FY2020 | withheld | withheld |
| FY2021 | 11 | $26.2 million |
| FY2022 | 0 | $0 |
| FY2023 | withheld | withheld |
| FY2024 | withheld | withheld |
| FY2025 | withheld | withheld |
| FY2026 | withheld | withheld |
| Lender | Loans | Dollars |
|---|---|---|
| GBank | 11 | $40.9 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
| County | Loans |
|---|---|
| Cumberland County, NC | 30 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
One code for hotels and motels; limited service and full service cannot be separated.
Shared code: Hotels and motels share 721110.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-22180-C07.
A worked example of the feasibility study a lender would read for a hotel project in North Carolina, financed with a conventional bank loan.
Loan Analytics prepares the feasibility study a lender reads before it commits: for a hotel and motel project in the Fayetteville, NC Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.
Start with the data.
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