Fitness Center Feasibility Study in the Nashville-Davidson--Murfreesboro--Franklin, TN Metro Area
What SBA's own loan files show about fitness center lending in the Nashville-Davidson--Murfreesboro--Franklin, TN Metro Area, and what a feasibility study for a project there has to test.
Nashville gyms: gyms weigh nearly double their national share
A location quotient of 1.98x is the headline for fitness centers around Nashville-Davidson--Murfreesboro--Franklin: gyms weigh nearly double in local lending what they do in the national mix. The cell holds 109 approvals worth $49.4 million for FY2017 to FY2026, Nashville sits 31 of 608 across all areas, with gyms 3 of 39 at home.
The median is $350,000, 1.35x the national class median, and $150,000 and $533,600 mark the quartile edges. Franchised units are 65.1%, so most gyms operate inside a brand system. Loan Analytics withholds the program split along with the cancellation and charge-off rates, so none is printed and no blank is read as nil. That leaves lenders without any outcome measure for the cell. With a location quotient that high, a request should explain what sets the project apart from the other gym loans in Davidson County.
Banks and places
The Huntington National Bank holds 23 SBA 7(a) loans and $5.4 million. Pinnacle Bank (TN) holds 12 loans and $6.4 million, U.S. Bank, National Association 7 and $2.5 million, and Byline Bank 5 and $3.2 million. SBA 504 supplies no lender large enough to name; the holder entries imply nothing about practice. Davidson County, TN has 54 loans, Williamson County, TN 22, Rutherford County, TN 11, Wilson County, TN 10 and Robertson County, TN 5.
Two years are missing from the yearly table, FY2017 and FY2020, because Loan Analytics withholds them under its small-count rule. The years that appear run from 12 loans and $7.4 million in FY2018 to 8 in FY2021, 16 loans in FY2022 and 15 loans and $10.6 million in FY2024, then 15 loans and $5.9 million in FY2026. Nashville's totals rest on the 2023 delineation applied to project counties.
Testing a Nashville-area gym
A study should size the member pool in Davidson and Williamson Counties, list the competing clubs and studios, and cost out equipment and floor work against $350,000. Because brands dominate, it should state whether the project is franchised and price the franchisor's fees. Retention and monthly dues must cover the loan payment. The 109 loans in this record settle nothing for a new project, and a request near the $533,600 upper quartile edge needs its own case for the extra cost.
SBA fitness center loans in the Nashville-Davidson--Murfreesboro--Franklin, TN Metro Area
| Loans approved, FY2017 to FY2026 | 109 |
|---|---|
| Gross dollars approved | $49.4 million |
| Median loan | $350,000 |
| Middle half of loans, from | $150,000 |
| Middle half of loans, to | $533,600 |
| SBA 7(a) loans | withheld |
| SBA 504 loans | withheld |
| Franchise share of loans | 65.1% |
| Rank among metro and micro areas for fitness center loans | 31 of 608 |
| Rank of fitness center among the classes in this area | 3 of 39 |
| Location quotient (share of loans against the national share) | 1.98x |
| Median loan against the national median for the class | 1.35x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | withheld |
|---|---|
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA fitness center loans approved in the Nashville-Davidson--Murfreesboro--Franklin, TN Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | withheld | withheld |
| FY2018 | 12 | $7.4 million |
| FY2019 | 9 | $2.8 million |
| FY2020 | withheld | withheld |
| FY2021 | 8 | $2.6 million |
| FY2022 | 16 | $5.1 million |
| FY2023 | 13 | $4.6 million |
| FY2024 | 15 | $10.6 million |
| FY2025 | 13 | $7.3 million |
| FY2026 | 15 | $5.9 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| The Huntington National Bank | 23 | $5.4 million |
| Pinnacle Bank (TN) | 12 | $6.4 million |
| U.S. Bank, National Association | 7 | $2.5 million |
| Byline Bank | 5 | $3.2 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Davidson County, TN | 54 |
| Williamson County, TN | 22 |
| Rutherford County, TN | 11 |
| Wilson County, TN | 10 |
| Robertson County, TN | 5 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-34980-C33.
Related feasibility study pages
- Feasibility studies for fitness center projects
- Feasibility Study Data for the Nashville-Davidson--Murfreesboro--Franklin, TN Metro Area
- Fitness Center Feasibility Study in Tennessee
- Feasibility study data and consultants for Tennessee
- Feasibility Study Data by Metro Area
- SBA feasibility study consultant
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Loan Analytics prepares the feasibility study a lender reads before it commits: for a fitness center project in the Nashville-Davidson--Murfreesboro--Franklin, TN Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.
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