Fitness Center Feasibility Study in Louisiana

What SBA's own loan files show about fitness center lending in Louisiana, and what a feasibility study for a project there has to test.

Louisiana gym deals that close

What sets Louisiana's fitness lending apart is how rarely approvals fall through. Only 4.5% of the gym loans Louisiana approved in FY2017 through FY2024 were later cancelled, and with none still undisbursed the ceiling is the same 4.5%. That cancellation rate sits well below, by more than our distinctness margin, both Louisiana's all-asset record and fitness centers nationally, and it is the gauge this page leads with. For a borrower it suggests that Louisiana gym deals, a majority of them franchised, tend to reach closing in the form approved, perhaps because a franchise system fixes the site, the build-out and the budget early.

The class carries weight in Louisiana. Fitness centers rank 4 of 39 among Louisiana classes, and a location quotient of 1.16x puts Louisiana gyms above their national weight, even though Louisiana ranks only 33 of 54 states on gym loan count. The state approved 101 loans worth $44.0 million from FY2017 to FY2026. The median of $250,000 is 0.96x the class figure nationwide, and Louisiana's middle half sits between $150,000 and $523,900. Franchised gyms account for 54.5%. Louisiana used SBA 7(a) for 96 of the gyms and SBA 504 for only 5. Fidelity Bank holds 10 Louisiana gym loans worth $6.9 million; Hancock Whitney Bank and The Huntington National Bank hold 6 each, and American Bank and Gulf Coast Bank 5 each. East Baton Rouge Parish leads with 16 approvals, Saint Tammany follows with 14 and Jefferson with 12. Lending fell sharply after FY2019, when 21 loans were approved, to 2 loans for $680,700 in FY2020.

Louisiana losses come later

Losses tell a less tidy story than cancellations. Of the 59 Louisiana gym loans disbursed in FY2017 to FY2021, 6.8% are written off so far, while 3.4% failed inside five years, so part of the Louisiana loss record arrived after the early years. Both rates are floors.

Testing a Louisiana gym plan

A Louisiana fitness center study should treat the easy path to closing as the start, not the proof. Demand testing means the population, income and existing gyms within a short drive, read parish by parish, since East Baton Rouge, Saint Tammany and Lafayette are different markets from Caddo or Ouachita. For a franchise unit, it means testing the system's membership ramp against this trade area. Cost testing covers the lease, build-out and equipment. A Louisiana gym's coverage of debt service has to survive member attrition and price competition over the full term, given the later losses, and a Louisiana loan near $523,900 carries less margin for error than one at the $250,000 median. With so few 504 loans, the appraisal usually values a business rather than a building, and Louisiana lenders lean on the franchise agreement and the owner's equity.

SBA 7(a) and 504 fitness center loans in Louisiana

Loans approved, FY2017 to FY2026101
Gross dollars approved$44.0 million
Median loan$250,000
Middle half of loans, from$150,000
Middle half of loans, to$523,900
SBA 7(a) loans96
SBA 504 loans5
Franchise share of loans54.5%
Rank among states for fitness center loans33 of 54
Rank of fitness center among classes in Louisiana4 of 39
Location quotient (share of loans against the national share)1.16x
Median loan against the national median for the class0.96x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor) 4.5%
The same, counting loans still undisbursed as cancelled (a ceiling)4.5%
Charged off to date, FY2017 to FY2021 disbursed loans (a floor) 6.8%
Charged off within five years of approval3.4%
Loans in that cohort59

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA 7(a) and 504 fitness center loans approved in Louisiana, by fiscal year

0510152025FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 16Loans, FY2018: 16Loans, FY2019: 21Loans, FY2020: 2Loans, FY2021: 7Loans, FY2022: 8Loans, FY2023: 10Loans, FY2024: 9Loans, FY2025: 5Loans, FY2026: 7
Fiscal yearLoansDollars
FY201716$6.6 million
FY201816$7.9 million
FY201921$6.6 million
FY20202$680,700
FY20217$1.6 million
FY20228$4.1 million
FY202310$2.7 million
FY20249$3.2 million
FY20255$7.4 million
FY20267$3.2 million

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Fidelity Bank10$6.9 million
Hancock Whitney Bank6$1.9 million
The Huntington National Bank6$1.4 million
American Bank5$3.4 million
Gulf Coast Bank5$2.6 million

Where the loans are, by county

CountyLoans
EAST BATON ROUGE16
SAINT TAMMANY14
JEFFERSON12
LAFAYETTE9
ORLEANS9
CADDO5
CALCASIEU5
OUACHITA5
ASCENSION3
NATCHITOCHES3

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; Loan Analytics loan-outcome cell SA-LA-C33.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a fitness center project in Louisiana, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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