Fitness Center Feasibility Study in Louisiana
What SBA's own loan files show about fitness center lending in Louisiana, and what a feasibility study for a project there has to test.
Louisiana gym deals that close
What sets Louisiana's fitness lending apart is how rarely approvals fall through. Only 4.5% of the gym loans Louisiana approved in FY2017 through FY2024 were later cancelled, and with none still undisbursed the ceiling is the same 4.5%. That cancellation rate sits well below, by more than our distinctness margin, both Louisiana's all-asset record and fitness centers nationally, and it is the gauge this page leads with. For a borrower it suggests that Louisiana gym deals, a majority of them franchised, tend to reach closing in the form approved, perhaps because a franchise system fixes the site, the build-out and the budget early.
The class carries weight in Louisiana. Fitness centers rank 4 of 39 among Louisiana classes, and a location quotient of 1.16x puts Louisiana gyms above their national weight, even though Louisiana ranks only 33 of 54 states on gym loan count. The state approved 101 loans worth $44.0 million from FY2017 to FY2026. The median of $250,000 is 0.96x the class figure nationwide, and Louisiana's middle half sits between $150,000 and $523,900. Franchised gyms account for 54.5%. Louisiana used SBA 7(a) for 96 of the gyms and SBA 504 for only 5. Fidelity Bank holds 10 Louisiana gym loans worth $6.9 million; Hancock Whitney Bank and The Huntington National Bank hold 6 each, and American Bank and Gulf Coast Bank 5 each. East Baton Rouge Parish leads with 16 approvals, Saint Tammany follows with 14 and Jefferson with 12. Lending fell sharply after FY2019, when 21 loans were approved, to 2 loans for $680,700 in FY2020.
Louisiana losses come later
Losses tell a less tidy story than cancellations. Of the 59 Louisiana gym loans disbursed in FY2017 to FY2021, 6.8% are written off so far, while 3.4% failed inside five years, so part of the Louisiana loss record arrived after the early years. Both rates are floors.
Testing a Louisiana gym plan
A Louisiana fitness center study should treat the easy path to closing as the start, not the proof. Demand testing means the population, income and existing gyms within a short drive, read parish by parish, since East Baton Rouge, Saint Tammany and Lafayette are different markets from Caddo or Ouachita. For a franchise unit, it means testing the system's membership ramp against this trade area. Cost testing covers the lease, build-out and equipment. A Louisiana gym's coverage of debt service has to survive member attrition and price competition over the full term, given the later losses, and a Louisiana loan near $523,900 carries less margin for error than one at the $250,000 median. With so few 504 loans, the appraisal usually values a business rather than a building, and Louisiana lenders lean on the franchise agreement and the owner's equity.
SBA 7(a) and 504 fitness center loans in Louisiana
| Loans approved, FY2017 to FY2026 | 101 |
|---|---|
| Gross dollars approved | $44.0 million |
| Median loan | $250,000 |
| Middle half of loans, from | $150,000 |
| Middle half of loans, to | $523,900 |
| SBA 7(a) loans | 96 |
| SBA 504 loans | 5 |
| Franchise share of loans | 54.5% |
| Rank among states for fitness center loans | 33 of 54 |
| Rank of fitness center among classes in Louisiana | 4 of 39 |
| Location quotient (share of loans against the national share) | 1.16x |
| Median loan against the national median for the class | 0.96x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 4.5% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 4.5% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 6.8% |
| Charged off within five years of approval | 3.4% |
| Loans in that cohort | 59 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA 7(a) and 504 fitness center loans approved in Louisiana, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 16 | $6.6 million |
| FY2018 | 16 | $7.9 million |
| FY2019 | 21 | $6.6 million |
| FY2020 | 2 | $680,700 |
| FY2021 | 7 | $1.6 million |
| FY2022 | 8 | $4.1 million |
| FY2023 | 10 | $2.7 million |
| FY2024 | 9 | $3.2 million |
| FY2025 | 5 | $7.4 million |
| FY2026 | 7 | $3.2 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Fidelity Bank | 10 | $6.9 million |
| Hancock Whitney Bank | 6 | $1.9 million |
| The Huntington National Bank | 6 | $1.4 million |
| American Bank | 5 | $3.4 million |
| Gulf Coast Bank | 5 | $2.6 million |
Where the loans are, by county
| County | Loans |
|---|---|
| EAST BATON ROUGE | 16 |
| SAINT TAMMANY | 14 |
| JEFFERSON | 12 |
| LAFAYETTE | 9 |
| ORLEANS | 9 |
| CADDO | 5 |
| CALCASIEU | 5 |
| OUACHITA | 5 |
| ASCENSION | 3 |
| NATCHITOCHES | 3 |
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; Loan Analytics loan-outcome cell SA-LA-C33.
Related feasibility study pages
- Louisiana feasibility study company
- Fitness center feasibility study and SBA loan data
- SBA 7(a) Fitness Center Feasibility Study
- SBA 504 Fitness Center Feasibility Study
- SBA feasibility study consultant
- Fitness Center Feasibility Study in Texas
- Fitness Center Feasibility Study in California
- Fitness Center Feasibility Study in Florida
- Fitness Center Feasibility Study in New York
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