Feasibility Study Data for the Branson, MO Micro Area

What SBA's own loan files show about lending in the Branson, MO Micro Area, every asset class together, and what a feasibility study for a project there has to test.

The scale of lending in Branson

245 SBA loans within Branson, MO over FY2017 through FY2026 add up to $149.5 million in gross dollars. For context, Branson stands at 276 of 928 against all core-based areas by loans. $294,500 sets the middle loan; the middle half spans $121,500 to $696,000. Locally the median is 1.42x measured against the median nationwide, placing the typical loan above the national norm. Next, Branson counts only projects inside its borders, and never a state's blend: 245 approvals altogether.

Lenders and programs in Branson

215 loans under 7(a) sit beside 30 loans in 504. In turn, 13.9% of all approvals carry franchisees in this area. Then, under 7(a) loans, the leading lending names by number come out as Branson Bank holding 61 loans for $16.0 million, The Bank of Missouri holding 31 loans worth $14.0 million; and Simmons Bank booking 16 loans totalling $6.4 million. No 504 lender in Branson has enough loans to be named. Then, lender names come from SBA data on 245 loans; they show completed approvals and nothing further, never what lenders require across Branson.

Counties, classes and yearly volume in Branson

49 for hotel and motel, 26 in full-service restaurant, limited-service restaurant at 15, then rV park and campground at 5 rank first by class by approvals. In turn, 121 approvals lie beyond every named class, so its $149.5 million total reaches beyond any class table. Separately, Taney County accounts for all of 245 approvals, so the area and the county are one market. In practice, over the approval years, FY2017 opens at 36 loans and $20.3 million; no year beats the opening one, then FY2026, a part year, finishes the record at 17 loans and $12.2 million.

What the floors allow in Branson

8.4% among FY2017 through FY2024 approvals in Branson have been cancelled before disbursement, a floor; 8.4% is the ceiling if undisbursed loans count. 5.6% among FY2017 through FY2021 loans disbursed in Branson were charged off to date, a floor, in a cohort of 125 loans. Here, the rate within five years is withheld on this page, so only the to-date floor appears. Treat each share above like a floor, because loans written recently got little runway to cancel or default, across 245 loans. Worth noting: area membership here follows the core-based area holding each loan's home county, using July 2023 boundaries as adopted; the counties are tied on name, and a project whose county has no CBSA is missing from each area list by design. Next, whatever its class, each approval in either program in Branson is tallied toward its $149.5 million total.

The feasibility questions for Branson

Around Branson, a study aimed at a site should start at the subject property, rather than the 245-loan file. Separately, demand in Branson leads the work: can Branson's household base carry the income modelled, net of nearby competition in areas such as Taney County? Here, the local median is 1.42x against the median nationwide, so local build costs could run ahead; the cost section prices the scope against quotes from local trades. Beyond that, the debt service test ties income to payments for Branson: expected net income measured on loan payments, plus a weak-sales case. Here, the valuation finishes the job on the Branson site: market value on completion must carry the sum asked for. A sponsor who brings a separate report of Branson, before meeting any lender, has dealt with these rates first; approval rests with the underwriters and SBA for Branson, which a study informs but never decides.

SBA loans in the Branson, MO Micro Area

Loans approved, FY2017 to FY2026245
Gross dollars approved$149.5 million
Median loan$294,500
Middle half of loans, from$121,500
Middle half of loans, to$696,000
SBA 7(a) loans215
SBA 504 loans30
Franchise share of loans13.9%
Rank among metro and micro areas by loans276 of 928
Median loan against the national median1.42x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)8.4%
The same, counting loans still undisbursed as cancelled (a ceiling)8.4%
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)5.6%
Charged off within five years of approvalwithheld
Loans in that cohort125

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA loans approved in the Branson, MO Micro Area, by fiscal year

010203040FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 36Loans, FY2018: 21Loans, FY2019: 29Loans, FY2020: 23Loans, FY2021: 28Loans, FY2022: 23Loans, FY2023: 26Loans, FY2024: 17Loans, FY2025: 25Loans, FY2026: 17
Fiscal yearLoansDollars
FY201736$20.3 million
FY201821$14.5 million
FY201929$16.3 million
FY202023$6.9 million
FY202128$13.6 million
FY202223$18.0 million
FY202326$21.0 million
FY202417$8.7 million
FY202525$18.2 million
FY202617$12.2 million

Loans by asset class

Asset classLoans
Not in any of the 39 asset classes121
Hotel and motel49
Full-service restaurant26
Limited-service restaurant15
RV park and campground5

Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Branson Bank61$16.0 million
The Bank of Missouri31$14.0 million
Simmons Bank16$6.4 million
OakStar Bank11$9.6 million
Arvest Bank10$1.4 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Taney County, MO245

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-14700.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Branson, MO Micro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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