Restaurant Feasibility Study in the Salinas, CA Metro Area

Salinas: restaurants first among classes

Count areas and Salinas is 94 of 821 for full-service restaurant; count classes and full-service restaurant is 1 of 39 in Salinas. The 1.78x location quotient gives full-service dining nearly double the local weight it has in the country. All 55 loans, for $39.5 million across FY2017 to FY2026, sit in Monterey County, so the cell and the county are one record. Against the countrywide restaurant median, Salinas posts $380,000, or 1.38x, and a $237,500 to $881,000 band holds the usual restaurant loan.

Franchise ties appear on 9.1% of the loans, so Salinas dining is mostly independent. Monterey County Bank holds 22 of the loans for $8.5 million, and Plumas Bank holds 5 for $3.8 million. The program mix is not printed: Loan Analytics withholds it. Each lender figure is the current holder SBA lists, and no verdict on Monterey County Bank is implied.

No cancellation figure or charge-off rate is printed for Salinas restaurant lending; Loan Analytics withholds both because so few loans support a rate, and withheld never means zero. Annual rows print 6 loans and $2.4 million in FY2017, 7 and $4.7 million in FY2018, 5 and $10.5 million in FY2020, 5 and $2.5 million in FY2022, 5 and $4.5 million in FY2023, and 6 and $4.1 million in FY2024. The other years hold too few loans to print.

Monterey County Bank holds 22 of the 55 loans, so the lender record rests heavily on one holder, with Plumas Bank's 5 loans for $3.8 million the only other named holding. A study that documents the operator's track record and the lease will be read against that record.

A Salinas dining study

A study should test seating and turns against local traffic across the year, lease economics, kitchen equipment, the buyer's price if an operating restaurant is acquired, and whether a loan above the national median still services at local check sizes. It should separate goodwill, equipment and leasehold value in any appraisal, and it should state plainly what happens to cash flow in a weak quarter. The Salinas restaurant count is built on its project county measured on the July 2023 map. An unmatched loan goes uncounted. Funding is not guaranteed by this record.