Feasibility Study Data for the Muskegon-Norton Shores, MI Metro Area

What SBA's own loan files show about lending in the Muskegon-Norton Shores, MI Metro Area, every asset class together, and what a feasibility study for a project there has to test.

Muskegon-Norton Shores is Muskegon County alone, with 358 SBA approvals for FY2017 to FY2026 and $155.2 million gross, rank 206 of 928; 331 are 7(a) and 27 are 504. Muskegon puts its median at $150,000. Muskegon is 0.72x the national figure. For Muskegon, half of loans run $50,000 to $548,175. Brands hold 11.5% of the count.

Cars before hotels

Muskegon's second named class, automotive mechanical repair at 17 loans, sits just behind full-service restaurant at 21 and well ahead of limited-service restaurant at 12, then hotel and motel (8) and gas station and truck stop (7); 243 loans sit outside them. A repair shop study should test bay capacity, technician supply and how much value sits in equipment as against the building. Count was 38 loans and $12.8 million in FY2017, fell to 21 loans and $4.8 million in FY2019, peaked at 47 loans and $30.1 million in FY2021 and ended at 27 loans and $22.9 million in FY2026.

Who holds the Muskegon loans

The Huntington National Bank holds 190 loans and $44.3 million under 7(a), well ahead of Fifth Third Bank with 25 loans and $6.6 million and ChoiceOne Bank with 24 loans and $9.6 million. Michigan Certified Development Corporation holds 16 loans and $13.3 million on 504, and Great Lakes Commercial Finance 11 loans and $7.6 million. Muskegon holders are in SBA's records. Muskegon: each name holds or held loans. Muskegon counts describe volume, not lender practice, and Muskegon counts state no requirement.

Muskegon floors, and the study to order

Muskegon: cancelled after approval at least 10.3% of Muskegon's approvals. The Muskegon window is FY2017 to FY2024. Muskegon omits its ceiling; too few Muskegon loans back it. Muskegon charge-offs reached at least 3.1% across 161 funded loans. Muskegon withholds its five-year rate. Too few Muskegon loans support it. Open Muskegon loans may raise every Muskegon floor. Muskegon is a county roll-up. Muskegon applies the July 2023 delineation. Muskegon matches each county by name. Muskegon omits loans whose counties fail to place. Muskegon still counts approvals outside named classes. Muskegon work should size cost and revenue to modest tickets, run debt service on a weak year and take value from Muskegon County sales. Muskegon studies come from Loan Analytics. Muskegon studies are signed by Daniel Smith, MAI.

SBA loans in the Muskegon-Norton Shores, MI Metro Area

Loans approved, FY2017 to FY2026358
Gross dollars approved$155.2 million
Median loan$150,000
Middle half of loans, from$50,000
Middle half of loans, to$548,175
SBA 7(a) loans331
SBA 504 loans27
Franchise share of loans11.5%
Rank among metro and micro areas by loans206 of 928
Median loan against the national median0.72x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)10.3%
The same, counting loans still undisbursed as cancelled (a ceiling)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)3.1%
Charged off within five years of approvalwithheld
Loans in that cohort161

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA loans approved in the Muskegon-Norton Shores, MI Metro Area, by fiscal year

01020304050FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 38Loans, FY2018: 45Loans, FY2019: 21Loans, FY2020: 31Loans, FY2021: 47Loans, FY2022: 41Loans, FY2023: 41Loans, FY2024: 36Loans, FY2025: 31Loans, FY2026: 27
Fiscal yearLoansDollars
FY201738$12.8 million
FY201845$13.5 million
FY201921$4.8 million
FY202031$9.4 million
FY202147$30.1 million
FY202241$21.9 million
FY202341$11.6 million
FY202436$15.1 million
FY202531$13.1 million
FY202627$22.9 million

Loans by asset class

Asset classLoans
Not in any of the 39 asset classes243
Full-service restaurant21
Automotive mechanical repair (car and truck)17
Limited-service restaurant12
Hotel and motel8
Gas station and truck stop7
Car wash7
Liquor store7
Medical office (physicians)6
Child care center6
Beverage manufacturing (breweries, wineries, distilleries)5

Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Michigan Certified Development Corporation16$13.3 million
Great Lakes Commercial Finance11$7.6 million
SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
The Huntington National Bank190$44.3 million
Fifth Third Bank25$6.6 million
ChoiceOne Bank24$9.6 million
West Shore Bank14$6.7 million
Live Oak Banking Company9$11.4 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Muskegon County, MI358

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-34740.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Muskegon-Norton Shores, MI Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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