Liquor Store Feasibility Study in South Carolina
What SBA's own loan files show about liquor store lending in South Carolina, and what a feasibility study for a project there has to test.
Resort traffic and a low-franchise retail class
South Carolina liquor store lending is shaped by the coast as much as by the cities. SBA approved 58 approvals for liquor stores from FY2017 to FY2026, worth $41.0 million, and Horry County leads with 11 loans, ahead of Greenville with 9 and Charleston with 6. The location quotient is 0.83x, so the class takes a thinner slice of South Carolina approvals than the national mix would predict, and it holds 12 of 39 among the state's classes while South Carolina is 22 of 53 on volume. South Carolina liquor stores show no metric that sets them apart from either the whole state or the whole class.
Ticket size, programs and banks
The median loan is $393,500, a figure at 0.87x of the class's national median; half of loans fall between $150,000 to $906,750. That wide band mixes inventory-heavy purchases with real estate. Even so, the 7(a) programme supplied 56 loans against 2 for 504, so ownership of the building is usually handled outside SBA financing or by leasing. Franchising is absent from South Carolina liquor stores, at 0.00%. Citizens Bank and TD Bank, National Association each hold 6 loans, though Citizens' $2.8 million dwarfs TD's $210,000, and Truist Bank holds 5 loans worth $5.7 million. Dollars per loan therefore differ sharply by lender, a reminder that headline counts conceal very different deal sizes.
Cancellation floor, missing losses and uneven years
The cancellation floor for approvals made in FY2017 through FY2024 is 15.2%, and the ceiling is identical, so a real portion of approved loans never went ahead. The charge-off rate is not published for this cell because the disbursed cohort is below the 30-loan threshold. We do not quote a number and do not suggest losses are absent. Volume swings widely: 12 loans in FY2023, 10 in FY2025 and just 2 in FY2026, a pattern typical of a small base.
Questions the study must answer
A liquor store study in South Carolina must start with licensing, since a permit and zoning constraints can decide the site before demand is measured. Beyond that, it should test the trade area: resident households, tourist seasons on the coast, and competition from groceries and convenience outlets that also sell alcohol. Inventory financing, the lease, and shrinkage belong in the budget next to a ticket near $393,500. Debt service coverage should be shown for an off-season case, and the appraisal, which will rest on trailing sales and the licence, needs a forecast that reconciles with a documented sales history.
SBA 7(a) and 504 liquor store loans in South Carolina
| Loans approved, FY2017 to FY2026 | 58 |
|---|---|
| Gross dollars approved | $41.0 million |
| Median loan | $393,500 |
| Middle half of loans, from | $150,000 |
| Middle half of loans, to | $906,750 |
| SBA 7(a) loans | 56 |
| SBA 504 loans | 2 |
| Franchise share of loans | 0.00% |
| Rank among states for liquor store loans | 22 of 53 |
| Rank of liquor store among classes in South Carolina | 12 of 39 |
| Location quotient (share of loans against the national share) | 0.83x |
| Median loan against the national median for the class | 0.87x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 15.2% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 15.2% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | not reported: fewer than 30 loans in the cohort |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA 7(a) and 504 liquor store loans approved in South Carolina, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 7 | $4.0 million |
| FY2018 | 4 | $370,000 |
| FY2019 | 2 | $5.7 million |
| FY2020 | 3 | $911,000 |
| FY2021 | 7 | $5.0 million |
| FY2022 | 4 | $1.9 million |
| FY2023 | 12 | $3.8 million |
| FY2024 | 7 | $8.0 million |
| FY2025 | 10 | $9.8 million |
| FY2026 | 2 | $1.5 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Citizens Bank | 6 | $2.8 million |
| TD Bank, National Association | 6 | $210,000 |
| Truist Bank | 5 | $5.7 million |
Where the loans are, by county
| County | Loans |
|---|---|
| HORRY | 11 |
| GREENVILLE | 9 |
| CHARLESTON | 6 |
| BEAUFORT | 3 |
| BERKELEY | 3 |
| DORCHESTER | 3 |
| RICHLAND | 3 |
| SUMTER | 3 |
| YORK | 3 |
| ANDERSON | 2 |
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; Loan Analytics loan-outcome cell SA-SC-C37.
Related feasibility study pages
- Feasibility study data and consultants for South Carolina
- Liquor store feasibility study company
- SBA 7(a) Liquor Store Feasibility Study
- SBA 504 Liquor Store Feasibility Study
- SBA feasibility study consultant
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