Hotel Feasibility Study in the Lakeland-Winter Haven, FL Metro Area
What SBA's own loan files show about hotel and motel lending in the Lakeland-Winter Haven, FL Metro Area, and what a feasibility study for a project there has to test.
Lakeland-Winter Haven: hotel and motel lending
In Lakeland-Winter Haven, in FY2017 through FY2026, SBA recorded 25 hotel and motel loans, worth $68.5 million in gross approvals. Inside Lakeland-Winter Haven, hotel and motel lending ranks 4 of 39 in the local class table; Lakeland-Winter Haven comes in at 93 of 807 among all metro and micro areas for hotel and motel loans. At 1.51x, Lakeland-Winter Haven's location quotient puts hotel and motel above the nation. Lakeland-Winter Haven's median loan size comes to $2.7 million. The central half of Lakeland-Winter Haven loans extends from $1.4 million to $4.1 million, and the median comes to a 1.24x multiple of the national class median. Lakeland-Winter Haven hotel loans are large and franchised at 68.0%: a median of $2.7 million at 1.24x, a middle half from $1.4 million to $4.1 million, and a location quotient of 1.51x. Hotels rank 4 of 39 locally and 93 of 807 nationally. SBA 7(a) accounts for 14 loans and SBA 504 for 11, and Polk County holds all 25.
Of Lakeland-Winter Haven's 25 loans, 14 are SBA 7(a), 11 SBA 504. Franchise-affiliated units represent 68.0% of the Lakeland-Winter Haven loan count. In Lakeland-Winter Haven, no holder reaches five loans. Lakeland-Winter Haven therefore identifies no lender. All 25 loans sit in Polk County, FL.
Lakeland-Winter Haven: floors, limits and years
Lakeland-Winter Haven gives a short run of years: FY2020 records 5 loans totalling $13.3 million. Lakeland-Winter Haven's withheld years are: FY2017 to FY2019 and FY2021 to FY2026. Lakeland-Winter Haven's withheld years differ from none. Lakeland-Winter Haven's cancellation rate: withheld, under 30 loans. The Lakeland-Winter Haven charge-off rate: withheld, under 30 loans. Lakeland-Winter Haven's cut-off is Loan Analytics' own. Lakeland-Winter Haven's FY2017 to FY2021 group is short. Lakeland-Winter Haven is drawn on the 2023 July list. Lakeland-Winter Haven admits a loan solely by its county. Lakeland-Winter Haven omits unmatched loans. One code covers all Lakeland-Winter Haven lodging. Lakeland-Winter Haven can not separate limited-service from full-service. Lakeland-Winter Haven hotels and motels share a single code.
Lakeland-Winter Haven: what a study must test
Lakeland-Winter Haven lodging sponsors should name the brand, list the fees and improvements it demands, and test what rate and occupancy the rooms need for a loan near $2.7 million. Compare with properties in Polk County, where limited-service and full-service hotels share a code. FY2020 shows 5 loans worth $13.3 million while other years are withheld, so avoid leaning on one year. A weak season should still meet the instalments, backed by operating records an appraiser can verify.
SBA hotel and motel loans in the Lakeland-Winter Haven, FL Metro Area
| Loans approved, FY2017 to FY2026 | 25 |
|---|---|
| Gross dollars approved | $68.5 million |
| Median loan | $2.7 million |
| Middle half of loans, from | $1.4 million |
| Middle half of loans, to | $4.1 million |
| SBA 7(a) loans | 14 |
| SBA 504 loans | 11 |
| Franchise share of loans | 68.0% |
| Rank among metro and micro areas for hotel and motel loans | 93 of 807 |
| Rank of hotel and motel among the classes in this area | 4 of 39 |
| Location quotient (share of loans against the national share) | 1.51x |
| Median loan against the national median for the class | 1.24x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | withheld |
|---|---|
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA hotel and motel loans approved in the Lakeland-Winter Haven, FL Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | withheld | withheld |
| FY2018 | withheld | withheld |
| FY2019 | withheld | withheld |
| FY2020 | 5 | $13.3 million |
| FY2021 | withheld | withheld |
| FY2022 | withheld | withheld |
| FY2023 | withheld | withheld |
| FY2024 | withheld | withheld |
| FY2025 | withheld | withheld |
| FY2026 | withheld | withheld |
Where the loans are, by county
| County | Loans |
|---|---|
| Polk County, FL | 25 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
One code for hotels and motels; limited service and full service cannot be separated.
Shared code: Hotels and motels share 721110.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-29460-C07.
Related feasibility study pages
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- SBA Hotel Loan Feasibility Study
- Feasibility Study Data for the Lakeland-Winter Haven, FL Metro Area
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- SBA feasibility study consultant
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