Hotel Feasibility Study in the Baton Rouge, LA Metro Area

What SBA's own loan files show about hotel and motel lending in the Baton Rouge, LA Metro Area, and what a feasibility study for a project there has to test.

Baton Rouge: hotel and motel lending

In Baton Rouge, over FY2017 to FY2026, SBA approved 28 hotel and motel loans, worth $77.7 million of gross dollars approved. Inside Baton Rouge, hotel and motel lending is placed 4 of 39 against every other class here; Baton Rouge is placed at 81 of 807 across every metro and micro area on hotel and motel loans. Baton Rouge's 1.59x location quotient gives hotel and motel more weight locally. Baton Rouge's median loan size comes to $2.9 million. The central half of Baton Rouge loans runs from $1.8 million to $3.4 million, and the median stands at 1.32x the class median nationally. Baton Rouge hotel and motel loans are large and heavily franchised: a median of $2.9 million at 1.32x, a middle half from $1.8 million to $3.4 million, and a franchise share of 75.0%. Fourth in the local table (4 of 39) and 81 of 807 nationally, the class has a 1.59x location quotient. FY2021 and FY2022 carry the printed volume, at $20.5 million and $18.2 million.

For Baton Rouge, Loan Analytics withholds the 7(a) loan count along with the 504 loan count; too few loans sit behind either. Franchised units make up 75.0% of the Baton Rouge loans. In Baton Rouge, no holder gets to five loans. Baton Rouge therefore lists no lender. County by county: East Baton Rouge Parish, LA has 18 loans; Livingston Parish, LA has 5 loans.

Baton Rouge: floors, limits and years

For Baton Rouge, only some years can be given: FY2021 records 8 loans totalling $20.5 million; FY2022 has 5 loans totalling $18.2 million. In FY2020, FY2023 and FY2026, Baton Rouge records 0 loans and $0. Baton Rouge's FY2026 is a complete fiscal year. Baton Rouge's withheld years are: FY2017 to FY2019, FY2024 and FY2025. The years held back for Baton Rouge differ from none. A cancellation rate for Baton Rouge: not published, fewer than 30 loans. The Baton Rouge charge-off rate: withheld, below 30 loans. Baton Rouge's minimum is Loan Analytics' own. Baton Rouge has a thin FY2017 to FY2021 group. Baton Rouge sits on the July 2023 list. Each loan reaches Baton Rouge through its county. Baton Rouge omits unmatched loans. One code covers all Baton Rouge lodging. Baton Rouge cannot separate select-service from full-service. Baton Rouge hotels and motels share a single code.

Baton Rouge: what a study must test

Baton Rouge lodging needs a study that names the brand with its fees and improvement demands, and shows what rate and occupancy the rooms must achieve for a loan near $2.9 million. East Baton Rouge Parish holds 18 of the 28 loans, so place the site against lodging in that parish. Properties of different service levels share one code, so compare similar ones. A weak-season cash flow and verifiable income should round out the case.

SBA hotel and motel loans in the Baton Rouge, LA Metro Area

Loans approved, FY2017 to FY202628
Gross dollars approved$77.7 million
Median loan$2.9 million
Middle half of loans, from$1.8 million
Middle half of loans, to$3.4 million
SBA 7(a) loanswithheld
SBA 504 loanswithheld
Franchise share of loans75.0%
Rank among metro and micro areas for hotel and motel loans81 of 807
Rank of hotel and motel among the classes in this area4 of 39
Location quotient (share of loans against the national share)1.59x
Median loan against the national median for the class1.32x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA hotel and motel loans approved in the Baton Rouge, LA Metro Area, by fiscal year

02468FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2020: 0Loans, FY2021: 8Loans, FY2022: 5Loans, FY2023: 0Loans, FY2026: 0
Fiscal yearLoansDollars
FY2017withheldwithheld
FY2018withheldwithheld
FY2019withheldwithheld
FY20200$0
FY20218$20.5 million
FY20225$18.2 million
FY20230$0
FY2024withheldwithheld
FY2025withheldwithheld
FY20260$0

Where the loans are, by county

CountyLoans
East Baton Rouge Parish, LA18
Livingston Parish, LA5

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

One code for hotels and motels; limited service and full service cannot be separated.

Shared code: Hotels and motels share 721110.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-12940-C07.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a hotel and motel project in the Baton Rouge, LA Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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