Feasibility Study Data for the Baton Rouge, LA Metro Area
What SBA's own loan files show about lending in the Baton Rouge, LA Metro Area, every asset class together, and what a feasibility study for a project there has to test.
The scale of lending in Baton Rouge
963 approvals across Baton Rouge, LA from FY2017 through FY2026 add up to $580.1 million in gross dollars. In turn, Baton Rouge comes in at 100 of 928 against all core-based areas counted by loans. Worth noting: $250,000 sets the midpoint; the middle half spans $104,750 to $623,300. The median here is 1.20x of the nation's median, so a usual ticket lands higher than the usual national size. Next, Baton Rouge keeps to projects inside its borders, never the blend a state page gives: 963 approvals overall.
Programs, franchises and lenders in Baton Rouge
937 7(a) approvals compare with 26 loans in 504. Beyond that, 16.0% of all approvals go to franchisees here. Beyond that, for 7(a) lending, the biggest lending names by approvals come out as Hancock Whitney Bank holding 60 loans for $20.5 million, JPMorgan Chase Bank, National Association with 56 loans worth $13.0 million, and Essential Credit Union at 53 loans worth $3.5 million. Beyond that, within 504 approvals, the leading CDCs by count rank as Louisiana Capital Certified Development Company, Inc. with 9 loans totalling $3.1 million then Community Certified Development Corporation with 7 loans worth $4.4 million. Also, these names come from SBA records covering 963 loans; they describe loans approved alone, not the standards that lenders want around Baton Rouge.
Where the loans sit in Baton Rouge
Full-service restaurant at 40, 37 for limited-service restaurant, 31 for child care center, and 28 for hotel and motel come first among the classes by approvals. Worth noting: 685 loans lie beyond the named classes, so the Baton Rouge total covers more than the class list. For context, 5 approvals in grocery store inside Baton Rouge are too few for a pattern. Separately, by county, East Baton Rouge Parish (561), Ascension Parish (192); and Livingston Parish (120) come first. In turn, across the years, FY2017 leads off at 91 loans and $49.4 million; FY2025 is the busiest year at 122 loans and $70.0 million, then FY2026, whose year closed on 2026-09-30, ends the file at 114 loans and $70.3 million.
What the floors allow in Baton Rouge
13.3% among FY2017 to FY2024 loans in Baton Rouge have been cancelled after approval before they funded, and that is a floor. For context, the upper figure on this page is withheld, leaving the floor alone. In practice, 7.3% among FY2017 through FY2021 disbursed loans in Baton Rouge have been charged off, a floor; 3.4% went to charge-off before the fifth year ended after approval, in a cohort of 384 loans. Also, read every rate on this page as a minimum, since loans approved lately got scant time to cancel or go bad, across 963 loans. Also, each area here follows the CBSA containing the loan's county of project, from July 2023 boundaries as published; the counties get matched by name, so a record whose site county has no CBSA is absent from every area by design. Separately, whatever its class, any loan under either program in Baton Rouge is counted into its $580.1 million total.
Testing a project in Baton Rouge
In Baton Rouge, a feasibility study for a project must begin with the particular site, and not the 963-loan file. Local demand in Baton Rouge comes first: will Baton Rouge's surrounding market support the sales in the plan, net of nearby competition around East Baton Rouge Parish? In addition, the local median is 1.20x compared with the country's median, so local prices could run ahead in many cases; the cost section prices the scope against figures from nearby trades. Debt service coverage links sales to outlay for Baton Rouge: projected operating income set against loan payments, plus a stress case. Then, the appraisal completes the test for Baton Rouge: the value of the collateral must cover the sum sought. Also, a sponsor holding an arm's-length feasibility study of Baton Rouge, when first approaching any lender, has answered these rates early; the verdict sits with SBA's reviewers and the lender in Baton Rouge, not the author of a study.
SBA loans in the Baton Rouge, LA Metro Area
| Loans approved, FY2017 to FY2026 | 963 |
|---|---|
| Gross dollars approved | $580.1 million |
| Median loan | $250,000 |
| Middle half of loans, from | $104,750 |
| Middle half of loans, to | $623,300 |
| SBA 7(a) loans | 937 |
| SBA 504 loans | 26 |
| Franchise share of loans | 16.0% |
| Rank among metro and micro areas by loans | 100 of 928 |
| Median loan against the national median | 1.20x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 13.3% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 7.3% |
| Charged off within five years of approval | 3.4% |
| Loans in that cohort | 384 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA loans approved in the Baton Rouge, LA Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 91 | $49.4 million |
| FY2018 | 115 | $73.2 million |
| FY2019 | 75 | $55.8 million |
| FY2020 | 64 | $27.2 million |
| FY2021 | 101 | $71.6 million |
| FY2022 | 89 | $66.0 million |
| FY2023 | 72 | $38.7 million |
| FY2024 | 120 | $57.8 million |
| FY2025 | 122 | $70.0 million |
| FY2026 | 114 | $70.3 million |
Loans by asset class
| Asset class | Loans |
|---|---|
| Not in any of the 39 asset classes | 685 |
| Full-service restaurant | 40 |
| Limited-service restaurant | 37 |
| Child care center | 31 |
| Hotel and motel | 28 |
| Fitness center | 22 |
| Beauty salon | 15 |
| Medical office (physicians) | 14 |
| Dental office | 12 |
| Veterinary clinic | 11 |
| Automotive mechanical repair (car and truck) | 10 |
| Gas station and truck stop | 8 |
| Rehabilitation and therapy clinic | 8 |
| Self storage | 6 |
| Coffee shop and snack bar | 6 |
| Grocery store | 5 |
Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Louisiana Capital Certified Development Company, Inc. | 9 | $3.1 million |
| Community Certified Development Corporation | 7 | $4.4 million |
| Lender | Loans | Dollars |
|---|---|---|
| b1BANK | 64 | $30.4 million |
| Hancock Whitney Bank | 60 | $20.5 million |
| JPMorgan Chase Bank, National Association | 56 | $13.0 million |
| Essential Credit Union | 53 | $3.5 million |
| The Huntington National Bank | 50 | $22.3 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| East Baton Rouge Parish, LA | 561 |
| Ascension Parish, LA | 192 |
| Livingston Parish, LA | 120 |
| West Baton Rouge Parish, LA | 31 |
| Pointe Coupee Parish, LA | 19 |
| Iberville Parish, LA | 15 |
| St. Helena Parish, LA | 8 |
| Assumption Parish, LA | 7 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-12940.
Related feasibility study pages
- Feasibility study data and consultants for Louisiana
- Feasibility Study Data by Metro Area
- SBA feasibility study consultant
- Feasibility Study Data for the New Orleans-Metairie, LA Metro Area
- Feasibility Study Data for the Lafayette, LA Metro Area
- Feasibility Study Data for the Slidell-Mandeville-Covington, LA Metro Area
- Feasibility Study Data for the Shreveport-Bossier City, LA Metro Area
- Feasibility Study Data for the Lake Charles, LA Metro Area
- Feasibility Study Data for the Monroe, LA Metro Area
- Feasibility Study Data for the Houma-Bayou Cane-Thibodaux, LA Metro Area
- Feasibility Study Data for the Hammond, LA Metro Area
Feasibility study data by asset class in the Baton Rouge, LA Metro Area
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