Beauty Salon Feasibility Study in the San Antonio-New Braunfels, TX Metro Area
What SBA's own loan files show about beauty salon lending in the San Antonio-New Braunfels, TX Metro Area, and what a feasibility study for a project there has to test.
Salons in San Antonio borrow almost twice the national median
San Antonio and New Braunfels ranks 34 of 546 areas nationally for beauty salon loans, and beauty salon is 10 of 39 classes inside the area. The location quotient of 1.25x shows salons carry extra weight in this market's SBA ledger. SBA's files list 60 loans for $14.5 million, FY2017 to FY2026. The beauty salon median, $195,000, is 1.95x the national figure, and usual loans run $50,000 to $317,950.
Bexar County carries 42 of the loans and Comal County 7, so the record is mostly the city itself. Franchise ties show on 35.0% of the loans. Wells Fargo Bank National Association is the only lender with a printed row: 6 loans for $488,300. Loan Analytics does not print the split between the two SBA programs, since too few loans back it. The names above are the holders SBA lists today, and they give no view of what Wells Fargo Bank National Association will fund.
Neither a charge-off figure nor a cancellation floor is printed for the San Antonio and New Braunfels beauty salon record, since few loans support them; absence is not nil. The trail by year: 10 loans and $1.5 million in FY2017, 9 and $1.2 million in FY2018, 9 and $2.7 million in FY2019, 6 and $1.3 million in FY2023, 7 and $2.4 million in FY2025, and 5 and $892,400 in FY2026.
What a San Antonio salon study has to weigh
A feasibility study should test stylist supply in San Antonio, rent per chair, build-out of plumbing and stations, and the borrower's follow-through on a loan size well above the national norm. The higher median invites a question about whether the project is a multi-chair flagship or a purchase. A loan counts for San Antonio and New Braunfels when its project county matches the July 2023 delineation, and a loan in any other county is left out. The figures here are background to a beauty salon plan and promise no credit. With 60 loans behind the 1.95x median ratio, the study should also say which of the $50,000 to $317,950 band its own request resembles, and why.
SBA beauty salon loans in the San Antonio-New Braunfels, TX Metro Area
| Loans approved, FY2017 to FY2026 | 60 |
|---|---|
| Gross dollars approved | $14.5 million |
| Median loan | $195,000 |
| Middle half of loans, from | $50,000 |
| Middle half of loans, to | $317,950 |
| SBA 7(a) loans | withheld |
| SBA 504 loans | withheld |
| Franchise share of loans | 35.0% |
| Rank among metro and micro areas for beauty salon loans | 34 of 546 |
| Rank of beauty salon among the classes in this area | 10 of 39 |
| Location quotient (share of loans against the national share) | 1.25x |
| Median loan against the national median for the class | 1.95x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | withheld |
|---|---|
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA beauty salon loans approved in the San Antonio-New Braunfels, TX Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 10 | $1.5 million |
| FY2018 | 9 | $1.2 million |
| FY2019 | 9 | $2.7 million |
| FY2020 | withheld | withheld |
| FY2021 | withheld | withheld |
| FY2022 | withheld | withheld |
| FY2023 | 6 | $1.3 million |
| FY2024 | withheld | withheld |
| FY2025 | 7 | $2.4 million |
| FY2026 | 5 | $892,400 |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Wells Fargo Bank National Association | 6 | $488,300 |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Bexar County, TX | 42 |
| Comal County, TX | 7 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-41700-C38.
Related feasibility study pages
- Feasibility studies for beauty salon projects
- Feasibility Study Data for the San Antonio-New Braunfels, TX Metro Area
- Beauty Salon Feasibility Study in Texas
- Texas feasibility study consultant
- Feasibility Study Data by Metro Area
- SBA feasibility study consultant
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