Feasibility Study Data for the Vineland, NJ Metro Area

One bank leads the record

Vineland, NJ is Cumberland County alone, with 184 loans and $127.2 million from FY2017 to FY2026, ranking 330 of 928. TD Bank, National Association holds 82 of the 7(a) loans, worth $18.9 million, a concentration unmatched by any other name; Wilmington Savings Fund Society FSB holds 8 worth $3.7 million, Fulton Bank, National Association 7 worth $9.8 million, Newtek Small Business Finance, LLC 6 worth $5.9 million and The First National Bank of Elmer 6 worth $4.4 million. SBA's holder entries name where loans sit and say nothing of any bank's choices.

Cancellation after approval reached at least 16.8% of approvals through FY2024, a high floor. Vineland has neither a published ceiling nor a charge-off rate, the cohorts being too small, so neither is printed here and neither is zero. That leaves a reader with one outcome number, a high one. Cumberland County holds all 184 loans, and only 9 of them are 504, so a real estate-backed request would have almost no local peers to cite.

Size and classes

A $200,000 median is 0.96x the country's, close to the national level, yet the middle loans reach from $40,000 to $820,625, a wide span. Franchise brands account for 7.6%. Of the total, 175 are 7(a) and 9 are 504. Liquor store leads the tracked classes with 9 loans and hotel and motel has 6, while 135 loans fall in none of the classes. The class table therefore says little, so a study here relies on site-level evidence far more than on any local class pattern, and has to document demand directly from the trade area.

Approvals ranged from 9 loans in FY2020 to 26 loans in FY2021, and FY2021 stands out for dollars at $42.5 million, against only $5.1 million in FY2025.

What a Vineland study must prove

With one bank dominating and so many approvals falling away, a study should demonstrate that the project can satisfy underwriting and close. It should test demand in Cumberland County, size cost across a very wide range of loan sizes, and support value with an appraisal. Debt service must be tested without the benefit of a published loss rate. The 2023 delineation places the county. The page is background for lenders and borrowers and promises nothing.