SBA 7(a) Liquor Store Feasibility Study in New Jersey

What SBA's own loan files show about SBA 7(a) lending to liquor store projects in New Jersey, and what a feasibility study for an SBA 7(a) loan there has to test.

Liquor stores take third place among New Jersey asset classes, 3 of 39, and for 7(a) volume the state stands at 4 among its peers. The program approved 448 loans for $440.6 million between FY2017 and FY2026. Notes are large: the $742,500 median is 1.69x what 7(a) liquor borrowers nationwide hold at median, and $295,000 to $1.3 million spans the middle half. Franchising is nearly absent at 1.8%, so these are independent license holders buying or refinancing established stores, often with real estate attached.

What sets the cell apart: cancellations and tiny losses

Two measures distinguish this program view. Cancellation is high: 18.4% or so, as a minimum, of New Jersey's FY2017 to FY2024 liquor approvals fell through, rising to 18.7% when undisbursed loans are included, well above many classes. Charge-offs, meanwhile, are very low: in the FY2017 to FY2021 cohort of 205 disbursed loans, charge-offs stand at 0.49% to date and at the same 0.49% within five years. A lender can read this as a class where a deal often fails to close but a funded loan rarely fails, although open loans may still change the picture, and a rate that low rests on a small number of loans.

Lenders and counties

Fulton Bank, National Association holds 75 loans, worth $116.2 million. TD Bank, National Association has 49 worth $18.0 million, Peapack Private Bank and Trust 45 worth $46.5 million, Provident Bank 36 worth $42.3 million, while Wilmington Savings Fund Society FSB, at 19 loans and $23.6 million, ranks fifth. These are SBA records of holders, not statements about lending practice. BERGEN County has 58 loans, MIDDLESEX 51, CAMDEN 48 and HUDSON 37, followed by MERCER 30. The series peaked at 66 loans and $63.3 million in FY2021 and has since moved between 29 and 49 loans a year.

What a New Jersey liquor store study has to test

A study must start with the license, because in New Jersey a retail license is limited and its price and transferability shape the deal. It should then test sales history of the store being acquired, the margin the product mix supports, and competing stores and chains within the trade area. The high cancellation floor suggests that financing often falls through before closing, so timelines for license transfer, due diligence and appraisal belong in the plan. The loan payment must still be covered if sales fall short of the seller's figures, and the appraisal must separate real estate, license and inventory. Program terms are SBA's; this page states none.

SBA 7(a) liquor store loans in New Jersey

Loans approved, FY2017 to FY2026448
Gross dollars approved$440.6 million
Median loan$742,500
Middle half of loans, from$295,000
Middle half of loans, to$1.3 million
Franchise share of loans1.8%
Rank among states for SBA 7(a) liquor store loans, by number of loans4
Rank of liquor store among classes in New Jersey3 of 39
Median loan against the national SBA 7(a) median for the class1.69x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor) 18.4%
The same, counting loans still undisbursed as cancelled (a ceiling)18.7%
Charged off to date, FY2017 to FY2021 disbursed loans (a floor) 0.49%
Charged off within five years of approval0.49%
Loans in that cohort205

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA 7(a) liquor store loans approved in New Jersey, by fiscal year

020406080FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 56Loans, FY2018: 54Loans, FY2019: 41Loans, FY2020: 40Loans, FY2021: 66Loans, FY2022: 34Loans, FY2023: 49Loans, FY2024: 34Loans, FY2025: 45Loans, FY2026: 29
Fiscal yearLoansDollars
FY201756$45.5 million
FY201854$42.3 million
FY201941$42.0 million
FY202040$42.1 million
FY202166$63.3 million
FY202234$44.1 million
FY202349$48.7 million
FY202434$29.3 million
FY202545$52.7 million
FY202629$30.6 million

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Fulton Bank, National Association75$116.2 million
TD Bank, National Association49$18.0 million
Peapack Private Bank and Trust45$46.5 million
Provident Bank36$42.3 million
Wilmington Savings Fund Society FSB19$23.6 million

Where the loans are, by county

CountyLoans
BERGEN58
MIDDLESEX51
CAMDEN48
HUDSON37
MERCER30
UNION29
ESSEX26
PASSAIC26
BURLINGTON23
SOMERSET20

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; Loan Analytics loan-outcome cell SAP-NJ-C37-7A.

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