Restaurant Feasibility Study in the Jackson, MS Metro Area

Jackson is close to the national mean for restaurant lending. The location quotient is 0.96x, and the leading class here is full-service restaurants, and the area sits at 101 in a field of 821. The 49 approvals from FY2017 to FY2026 total $16.6 million, and the median of $205,500 is 0.75x the national class median. Central loans run from $85,000 to $492,000.

Franchise share and Mississippi banks

Franchise units are 26.5% of loans. Trustmark Bank is the largest named lender with 11 loans and $1.5 million, while Community Bank of Mississippi has 8 loans and $3.0 million, The Huntington National Bank 6 and $2.6 million, and Peoples Bank (MS) 6 and $1.8 million. Madison County, MS has 19 loans, Rankin County, MS 12 and Hinds County, MS 11, so the suburban counties around Jackson outweigh the city's own county. Loan Analytics withholds the program counts.

What the file leaves out

Visible years are FY2017 with 5 loans and $1.4 million, FY2018 with 7 loans and $924,700, FY2020 with 6 loans and $2.4 million and FY2024 with 6 loans and $3.1 million. Other years are hidden. Loan Analytics withholds both loss rates for this cell, cancellation and charge-off alike, so the page carries no loss floor, and a blank is no evidence of low loss.

Questions for a Jackson restaurant study

Because Madison and Rankin counties hold more loans than Hinds County, a study should test the trade area by corridor, comparing retail growth on the Madison and Rankin sides with the older urban core. Counting competing seats and the franchise units already in the segment is vital with a 26.5% franchise share. Build-out should be set beside the $205,500 median, and a project far above the central range of $85,000 to $492,000 would sit outside most of the loans on file. Labor availability and wages belong in the cash model along with a conservative opening ramp. A lender seeing no loss floor will lean on the operator's record, so the study should document that record, including prior openings, closures and how long each concept lasted. The appraisal should separate the business from the property. Placement follows the July 2023 definitions, and the lenders named above are those SBA lists as holding loans, not a ranking of who lends well.