Hotel Feasibility Study in the Indianapolis-Carmel-Greenwood, IN Metro Area
What SBA's own loan files show about hotel and motel lending in the Indianapolis-Carmel-Greenwood, IN Metro Area, and what a feasibility study for a project there has to test.
Branded hotels and one very large 7(a) holder
Brands dominate hotel lending in Indianapolis-Carmel-Greenwood: 76.2% of the 101 loans carry a franchise flag. SBA approved them from FY2017 to FY2026 for $265.0 million. Median size is $2.4 million, or 1.11x the national level, with the middle loans between $1.5 million and $3.6 million. Indianapolis stands thirteenth of 807 areas for lodging loans, and lodging is fifth among its own classes. The location quotient is 0.91x, a little below the national share.
Of the 101 loans, 84 are 7(a) and 17 are 504. Marion County has 60 of the loans, Hendricks County 11, Madison County 7 and Hamilton County 5. The concentration in Marion County, so the county dominates the loan count; the figures here are loan counts, not room counts.
GBank's outsized book
GBank holds 25 of the 7(a) loans, worth $96.0 million, far more dollars than the next holder. Behind GBank, Shoreham Bank has 11 loans worth $25.7 million, the Peachtree Group arm First Western SBLC, LLC has 7 worth $17.1 million, and PromiseOne Bank has 5 worth $6.0 million. The 504 holders are Premier Capital Corporation with 9 loans worth $20.0 million and Indiana Statewide Certified Development Corporation with 8 worth $20.8 million. These are present holders in SBA's files, which is a different thing from lender requirements.
Four things are not printed for Indianapolis: a cancellation rate, a charge-off rate, and yearly loans and dollars for both FY2019 and FY2022. Too few loans stand behind these, so Loan Analytics withholds them: none is a zero, and this page therefore carries no outcome floors. The years that remain run from 17 loans in FY2017, worth $28.7 million, to 14 in FY2026, worth $45.9 million, the largest annual dollar figure shown.
What an Indianapolis hotel study has to test
The market study separates group business, such as conventions and sports events, from transient and corporate demand, and tests how many rooms the added supply will take. Occupancy and average daily rate should be projected for the first three years of operation with the brand's own data and an independent comparison set. The property improvement plan and construction cost are the largest items, and debt service coverage should survive a sharp drop in occupancy. Because the entry blends limited-service and full-service properties, class averages describe neither type closely. The appraisal should treat the real estate and the franchise-dependent business as distinct. Counts for Marion County and the rest of the Indianapolis area omit any loan whose county the July 2023 list lacks.
SBA hotel and motel loans in the Indianapolis-Carmel-Greenwood, IN Metro Area
| Loans approved, FY2017 to FY2026 | 101 |
|---|---|
| Gross dollars approved | $265.0 million |
| Median loan | $2.4 million |
| Middle half of loans, from | $1.5 million |
| Middle half of loans, to | $3.6 million |
| SBA 7(a) loans | 84 |
| SBA 504 loans | 17 |
| Franchise share of loans | 76.2% |
| Rank among metro and micro areas for hotel and motel loans | 13 of 807 |
| Rank of hotel and motel among the classes in this area | 5 of 39 |
| Location quotient (share of loans against the national share) | 0.91x |
| Median loan against the national median for the class | 1.11x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | withheld |
|---|---|
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA hotel and motel loans approved in the Indianapolis-Carmel-Greenwood, IN Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 17 | $28.7 million |
| FY2018 | 14 | $28.8 million |
| FY2019 | withheld | withheld |
| FY2020 | 11 | $27.8 million |
| FY2021 | 11 | $27.8 million |
| FY2022 | withheld | withheld |
| FY2023 | 6 | $22.8 million |
| FY2024 | 10 | $33.8 million |
| FY2025 | 8 | $28.3 million |
| FY2026 | 14 | $45.9 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Premier Capital Corporation | 9 | $20.0 million |
| Indiana Statewide Certified Development Corporation | 8 | $20.8 million |
| Lender | Loans | Dollars |
|---|---|---|
| GBank | 25 | $96.0 million |
| Shoreham Bank | 11 | $25.7 million |
| First Western SBLC, LLC d/b/a Peachtree Group | 7 | $17.1 million |
| PromiseOne Bank | 5 | $6.0 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Marion County, IN | 60 |
| Hendricks County, IN | 11 |
| Madison County, IN | 7 |
| Hamilton County, IN | 5 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
One code for hotels and motels; limited service and full service cannot be separated.
Shared code: Hotels and motels share 721110.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-26900-C07.
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