Feasibility Study Data for the Myrtle Beach-Conway-North Myrtle Beach, SC Metro Area
What SBA's own loan files show about lending in the Myrtle Beach-Conway-North Myrtle Beach, SC Metro Area, every asset class together, and what a feasibility study for a project there has to test.
Myrtle Beach-Conway-North Myrtle Beach, SC in the national count, 467 loans
SBA files rank Myrtle Beach 175 of 928 by loans: 467 approvals in FY2017 to FY2026, $312.1 million gross. Median loan: $280,100 in Myrtle Beach, 1.35x the national median. That makes Myrtle Beach a larger-ticket market. In Myrtle Beach, the middle half of loans runs from $58,750 to $725,500. Because $58,750 and $725,500 frame the middle half, a Myrtle Beach borrower should weigh any Myrtle Beach request against $280,100 in Myrtle Beach.
Program mix in Myrtle Beach: 438 under SBA 7(a) in Myrtle Beach and 29 under SBA 504. As SBA flags them, 21.4% of Myrtle Beach loans are franchise loans. Asset by asset, Myrtle Beach shows full-service restaurant with 33, hotel and motel with 24 and fitness center with 18. A further 312 Myrtle Beach loans fall outside every named class. The class lines for Myrtle Beach therefore never sum to 467. All Myrtle Beach loans trace to Horry County, SC, with 467 approvals, so Myrtle Beach behaves as a one-county market in Myrtle Beach.
Myrtle Beach-Conway-North Myrtle Beach, SC lender names, as SBA lists them in Myrtle Beach
In Myrtle Beach, the holder lists draw on SBA's record of loans each lender holds or once held in Myrtle Beach, per holder field, which tells volume, not practice. Myrtle Beach holders should be read that way. The Myrtle Beach SBA 7(a) table opens with TD Bank, National Association with 89 loans worth $12.7 million; Wells Fargo Bank National Association holds 28, worth $4.8 million; The Huntington National Bank with 23 loans worth $19.5 million. Under SBA 504, Myrtle Beach lists Provident Business Financial Services, Inc. with 16 loans worth $19.9 million; Certified Development Corporation of South Carolina with 5 loans worth $6.4 million first. In Myrtle Beach, the top holder leads the rest. A Myrtle Beach borrower may still approach any lender in Myrtle Beach.
Of Myrtle Beach approvals from FY2017 to FY2024 in Myrtle Beach, at least 9.4% were cancelled after approval. In Myrtle Beach, the ceiling, which would count approvals that never received funds as cancelled, is withheld at source for Myrtle Beach. For the Myrtle Beach disbursed cohort of 164 loans, FY2017 to FY2021, the floor is 11.6%. 5.5% were charged off inside five years. Myrtle Beach's busiest printed year was FY2024, with 75 loans. Placement in Myrtle Beach hinges upon that county as SBA records it with the July 2023 delineation, and any loan whose county is unplaceable is left out of every area. The 467 loans in Myrtle Beach-Conway-North Myrtle Beach, SC include those in no named class.
Myrtle Beach-Conway-North Myrtle Beach, SC: questions a study has to answer for Myrtle Beach
Myrtle Beach demand comes first. Study the market around the parcel itself, never the metropolitan area, and stress the first year in Myrtle Beach. Then cost in Myrtle Beach. Tickets cluster near $280,100 at the median, though every line should rest on bids, with Myrtle Beach fees and reserves itemised. Finally, Myrtle Beach debt service coverage. Show coverage at the requested loan as well as in Myrtle Beach under a downside case, to find the Myrtle Beach breakeven revenue. The value view meets a Myrtle Beach appraisal, so the comparables the study cites must be documented for Myrtle Beach. In Myrtle Beach, 467 loans spread over many neighbourhoods, and a Myrtle Beach study must say which it targets. With Myrtle Beach at 1.35x the national median in Myrtle Beach, projects run large in Myrtle Beach. The study must justify its project for Myrtle Beach against $280,100.
SBA loans in the Myrtle Beach-Conway-North Myrtle Beach, SC Metro Area
| Loans approved, FY2017 to FY2026 | 467 |
|---|---|
| Gross dollars approved | $312.1 million |
| Median loan | $280,100 |
| Middle half of loans, from | $58,750 |
| Middle half of loans, to | $725,500 |
| SBA 7(a) loans | 438 |
| SBA 504 loans | 29 |
| Franchise share of loans | 21.4% |
| Rank among metro and micro areas by loans | 175 of 928 |
| Median loan against the national median | 1.35x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 9.4% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 11.6% |
| Charged off within five years of approval | 5.5% |
| Loans in that cohort | 164 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA loans approved in the Myrtle Beach-Conway-North Myrtle Beach, SC Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 24 | $21.8 million |
| FY2018 | 44 | $22.8 million |
| FY2019 | 50 | $20.5 million |
| FY2020 | 31 | $26.4 million |
| FY2021 | 30 | $27.7 million |
| FY2022 | 43 | $21.9 million |
| FY2023 | 53 | $29.1 million |
| FY2024 | 75 | $54.1 million |
| FY2025 | 69 | $56.6 million |
| FY2026 | 48 | $31.2 million |
Loans by asset class
| Asset class | Loans |
|---|---|
| Not in any of the 39 asset classes | 312 |
| Full-service restaurant | 33 |
| Hotel and motel | 24 |
| Fitness center | 18 |
| Limited-service restaurant | 17 |
| Liquor store | 11 |
| Automotive mechanical repair (car and truck) | 9 |
| Coffee shop and snack bar | 9 |
| Child care center | 7 |
| Dental office | 5 |
| Veterinary clinic | 5 |
Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Provident Business Financial Services, Inc. | 16 | $19.9 million |
| Certified Development Corporation of South Carolina | 5 | $6.4 million |
| Lender | Loans | Dollars |
|---|---|---|
| TD Bank, National Association | 89 | $12.7 million |
| Wells Fargo Bank National Association | 28 | $4.8 million |
| The Huntington National Bank | 23 | $19.5 million |
| Live Oak Banking Company | 22 | $29.2 million |
| United Community Bank (SC) | 18 | $18.5 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Horry County, SC | 467 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-34820.
Related feasibility study pages
- South Carolina feasibility study consultant
- Feasibility Study Data by Metro Area
- SBA feasibility study company
- Feasibility Study Data for the Greenville-Anderson-Greer, SC Metro Area
- Feasibility Study Data for the Charleston-North Charleston, SC Metro Area
- Feasibility Study Data for the Columbia, SC Metro Area
- Feasibility Study Data for the Hilton Head Island-Bluffton-Port Royal, SC Metro Area
- Feasibility Study Data for the Spartanburg, SC Metro Area
- Feasibility Study Data for the Florence, SC Metro Area
Feasibility study data by asset class in the Myrtle Beach-Conway-North Myrtle Beach, SC Metro Area
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