Feasibility Study Data for the Huntington-Ashland, WV-KY-OH Metro Area

What SBA's own loan files show about lending in the Huntington-Ashland, WV-KY-OH Metro Area, every asset class together, and what a feasibility study for a project there has to test.

West Virginia, Kentucky and Ohio, small loans, nearly all 7(a)

Huntington-Ashland reaches across West Virginia, Kentucky and Ohio, and its loans are small: 307 approvals worth $116.6 million, FY2017 through FY2026, at a rank of 234 of 928, with a median of $120,000 that is only 0.58x the national level. The central loans run from $36,000 to $330,800, and 14.7% carry a franchise brand. Of the total, 301 are 7(a) and just 6 are 504, so real estate-style financing is almost absent.

Cabell County, WV holds 104 loans and Putnam County, WV 72, followed by Boyd County, KY with 46, Lawrence County, OH with 39, Greenup County, KY with 18, Wayne County, WV with 12, Lawrence County, KY with 11 and Carter County, KY with 5. Anyone proposing a project must therefore decide which state's rules and which local market apply. Full-service restaurant has 18 loans, the most among tracked classes, hotel and motel and limited-service restaurant have 11 each, and coffee shop and snack bar 10. A total of 208 loans fall in no tracked class.

One bank dominates

The holder field names where loans sit and tells nothing about the bank's rules. The Huntington National Bank holds 127 7(a) loans worth $21.6 million, more than twice any other name; Community Trust Bank, Inc. holds 55 worth $12.8 million, Peoples Bank (OH) 21 worth $8.6 million, U.S. Bank, National Association 12 for $833,400 and Northeast Bank (ME) 11 for $1.5 million.

Cancelled approvals came to 10.0% as a floor through FY2024, or 12.4% as a ceiling that counts undisbursed loans. Among 120 funded loans, 5.8% show a charge-off to date. SBA holds back the five-year rate since too small a cohort sits behind it, and we neither give it nor treat it as nil. Yearly approvals sank to 16 loans in FY2018 and reached their high of 48 loans in FY2024.

The study this record calls for

A study should identify the state and county first, then test local demand without relying on large-metro comparables, and keep cost proportionate to loans of this scale. Debt service coverage should hold at the charge-off floor shown, and the appraisal should support value. Lines come from the 2023 delineation. The page is offered to lenders and borrowers as background and cannot predict approval.

SBA loans in the Huntington-Ashland, WV-KY-OH Metro Area

Loans approved, FY2017 to FY2026307
Gross dollars approved$116.6 million
Median loan$120,000
Middle half of loans, from$36,000
Middle half of loans, to$330,800
SBA 7(a) loans301
SBA 504 loans6
Franchise share of loans14.7%
Rank among metro and micro areas by loans234 of 928
Median loan against the national median0.58x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)10.0%
The same, counting loans still undisbursed as cancelled (a ceiling)12.4%
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)5.8%
Charged off within five years of approvalwithheld
Loans in that cohort120

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA loans approved in the Huntington-Ashland, WV-KY-OH Metro Area, by fiscal year

01020304050FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 26Loans, FY2018: 16Loans, FY2019: 32Loans, FY2020: 24Loans, FY2021: 37Loans, FY2022: 27Loans, FY2023: 40Loans, FY2024: 48Loans, FY2025: 42Loans, FY2026: 15
Fiscal yearLoansDollars
FY201726$9.0 million
FY201816$1.1 million
FY201932$5.9 million
FY202024$9.9 million
FY202137$10.1 million
FY202227$18.5 million
FY202340$18.7 million
FY202448$15.7 million
FY202542$16.1 million
FY202615$11.7 million

Loans by asset class

Asset classLoans
Not in any of the 39 asset classes208
Full-service restaurant18
Hotel and motel11
Limited-service restaurant11
Coffee shop and snack bar10
Medical office (physicians)8
Fitness center7
Liquor store5

Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
The Huntington National Bank127$21.6 million
Community Trust Bank, Inc.55$12.8 million
Peoples Bank (OH)21$8.6 million
U.S. Bank, National Association12$833,400
Northeast Bank (ME)11$1.5 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Cabell County, WV104
Putnam County, WV72
Boyd County, KY46
Lawrence County, OH39
Greenup County, KY18
Wayne County, WV12
Lawrence County, KY11
Carter County, KY5

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-26580.

Related feasibility study pages

Worked examples

Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Huntington-Ashland, WV-KY-OH Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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