Missouri hotels: smaller tickets, led by Taney County

The Missouri hotel median is $1.5 million, 0.71x the hotel and motel median nationwide, and that smaller ticket sets Missouri hotels apart from hotels nationally. Hotels are central to Missouri SBA lending: the class places 4 of 39 among Missouri's asset classes, the location quotient is 1.10x, and 213 approvals from FY2017 to FY2026, worth $404.3 million, rank Missouri 18 of 53. Taney County, home to Branson, accounts for 49 of those approvals, far ahead of Jackson with 21 and Saint Louis County with 18, and Camden and Platte add 9 each.

A heavy development company presence

SBA 504 carried 51 Missouri hotel loans against 162 under 7(a), and Rural Missouri, Inc. alone holds 31 of them, worth $56.6 million, and 9 more, worth $24.4 million, sit with St. Charles County Economic Development Council. On the guaranteed side GBank leads with 18 loans worth $44.8 million, OakStar Bank has 16 worth $27.4 million, and The Bank of Missouri, Peoples Bank and Simmons Bank follow with 8, 7 and 7. Franchises account for 65.3% of loans, leaving a sizeable independent share. The middle half of approvals runs from $775,000 to $2.8 million. Volume swings: FY2023 brought 31 loans worth $70.2 million, FY2024 only 16.

Outcomes for lenders

Cancellation reached at least 11.0% of Missouri hotel approvals from FY2017 through FY2024, and 12.8% once undisbursed loans are added. Charge-offs reach 2.1% of the 94 Missouri hotels funded over FY2017 to FY2021, and 1.1% happened inside five years, so the losses split between the early and the later years. All are floors.

A feasibility study for a Missouri hotel has to be specific to its market. In a leisure destination such as Taney County, it must model seasonality, weekend and event demand and the room supply competing for it; in Kansas City or Saint Louis, it must weigh business and group travel. Either way, it has to test the build or acquisition cost, and any brand improvement plan, against a loan near $1.5 million, and prove that debt service is covered in a shoulder season as well as a peak year. For the many 504 deals, the appraisal must support the real estate on its own, with the business and franchise value separated out.

Every Missouri hotel and motel is coded the same way, so the data cannot split Missouri's limited-service properties from its full-service ones.

SBA 7(a) and 504 hotel and motel loans in Missouri

Loans approved, FY2017 to FY2026	213
Gross dollars approved	$404.3 million
Median loan	$1.5 million
Middle half of loans, from	$775,000
Middle half of loans, to	$2.8 million
SBA 7(a) loans	162
SBA 504 loans	51
Franchise share of loans	65.3%
Rank among states for hotel and motel loans	18 of 53
Rank of hotel and motel among classes in Missouri	4 of 39
Location quotient (share of loans against the national share)	1.10x
Median loan against the national median for the class	0.71x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)	11.0%
The same, counting loans still undisbursed as cancelled (a ceiling)	12.8%
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)	2.1%
Charged off within five years of approval	1.1%
Loans in that cohort	94

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA 7(a) and 504 hotel and motel loans approved in Missouri, by fiscal year

Fiscal year	Loans	Dollars
FY2017	29	$30.6 million
FY2018	24	$54.1 million
FY2019	17	$35.5 million
FY2020	13	$19.9 million
FY2021	22	$33.6 million
FY2022	20	$26.4 million
FY2023	31	$70.2 million
FY2024	16	$24.3 million
FY2025	23	$65.1 million
FY2026	18	$44.6 million

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
Lender	Loans	Dollars
Rural Missouri, Inc.	31	$56.6 million
St. Charles County Economic Development Council	9	$24.4 million

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
Lender	Loans	Dollars
GBank	18	$44.8 million
OakStar Bank	16	$27.4 million
The Bank of Missouri	8	$6.2 million
Peoples Bank	7	$13.5 million
Simmons Bank	7	$6.3 million

Where the loans are, by county

County	Loans
TANEY	49
JACKSON	21
SAINT LOUIS	18
CAMDEN	9
PLATTE	9
GREENE	7
BOONE	6
CLAY	5
COOPER	5
PULASKI	5

One code for hotels and motels; limited service and full service cannot be separated. Shared code: Hotels and motels share 721110.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; Loan Analytics loan-outcome cell SA-MO-C07.

Related feasibility study pages

Loan Analytics prepares the feasibility study a lender reads before it commits: for a hotel and motel project in Missouri, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

Daniel Smith, MAI

Hotel Feasibility Study in Missouri