Beauty Salon Feasibility Study in Georgia
What SBA's own loan files show about beauty salon lending in Georgia, and what a feasibility study for a project there has to test.
Georgia salons take larger loans than the class
Georgia salon owners borrow a median $150,000 from SBA lenders, a figure 1.50x the salon median nationwide, and our distinctness screen finds that median apart, by its margin, from both the Georgia record across every class and salons nationally. That is the headline of this page. Volume is ordinary: 210 approvals from FY2017 to FY2026 for $54.9 million rank the state 14 of 54, salons rank 12 of 39 among Georgia classes, and the location quotient of 0.82x puts salons a little under their nationwide weight in Georgia's SBA book. Georgia does not finance more salons than expected; it finances them with bigger checks.
Between the quartiles, Georgia salon loans span $50,000 to $335,125, so a sizeable part of the file goes beyond chairs and equipment into build-out, a salon suite operation or a property. A franchise brand is behind 20.0% of loans, a meaningful share. SBA 7(a) carries 193 loans and SBA 504 carries 17, with Small Business Access Partners, Inc. and Florida Business Development Corporation each holding 5 of the 504 loans. Among 7(a) lenders, Newtek Bank, National Association leads with 17 loans for $3.2 million, Wells Fargo Bank National Association holds 15 worth only $762,200, Readycap Lending, LLC has 12 for $678,400, and Stearns Bank National Association and Celtic Bank Corporation have 11 each. Fulton County dominates with 52 loans, then Cobb at 30, Gwinnett at 28 and DeKalb at 20.
Outcomes a Georgia salon lender has seen
At least 15.0% of loans approved from FY2017 to FY2024 were cancelled, or 15.6% once undisbursed loans are counted as cancelled. Among the 72 loans that funded in FY2017 to FY2021, 11.1% have been charged off so far, and 8.3% failed inside five years, so Georgia salon losses have tended to arrive early. Those floors are the reason a lender will look hard at a salon's opening months. Demand for credit has not slowed: FY2021 saw 9 loans, FY2024 saw 35 for $7.4 million, and FY2026 brought 26 for $8.3 million.
Proving a larger salon loan in Georgia
Because Georgia salon loans run above the national norm, a feasibility study has to show why this project needs that much money and how it repays it. Demand should be measured by stylist and chair capacity, rent per station or service mix against competing salons and suites in the specific county, starting with Fulton, Cobb and Gwinnett, where the loans cluster. Cost means the build-out bid, plumbing and ventilation, and opening inventory. Debt service coverage needs a ramp schedule that reflects how quickly stylists fill their books, since early losses dominate this cell. When a Georgia salon loan buys property, the appraiser should lean on retail comparables, not on the salon's projected income alone.
SBA 7(a) and 504 beauty salon loans in Georgia
| Loans approved, FY2017 to FY2026 | 210 |
|---|---|
| Gross dollars approved | $54.9 million |
| Median loan | $150,000 |
| Middle half of loans, from | $50,000 |
| Middle half of loans, to | $335,125 |
| SBA 7(a) loans | 193 |
| SBA 504 loans | 17 |
| Franchise share of loans | 20.0% |
| Rank among states for beauty salon loans | 14 of 54 |
| Rank of beauty salon among classes in Georgia | 12 of 39 |
| Location quotient (share of loans against the national share) | 0.82x |
| Median loan against the national median for the class | 1.50x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 15.0% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 15.6% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 11.1% |
| Charged off within five years of approval | 8.3% |
| Loans in that cohort | 72 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA 7(a) and 504 beauty salon loans approved in Georgia, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 24 | $5.4 million |
| FY2018 | 22 | $4.4 million |
| FY2019 | 16 | $3.2 million |
| FY2020 | 16 | $6.3 million |
| FY2021 | 9 | $2.9 million |
| FY2022 | 19 | $2.4 million |
| FY2023 | 19 | $8.8 million |
| FY2024 | 35 | $7.4 million |
| FY2025 | 24 | $5.7 million |
| FY2026 | 26 | $8.3 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Small Business Access Partners, Inc. | 5 | $2.5 million |
| Florida Business Development Corporation | 5 | $1.9 million |
| Lender | Loans | Dollars |
|---|---|---|
| Newtek Bank, National Association | 17 | $3.2 million |
| Wells Fargo Bank National Association | 15 | $762,200 |
| Readycap Lending, LLC | 12 | $678,400 |
| Stearns Bank National Association | 11 | $1.8 million |
| Celtic Bank Corporation | 11 | $1.2 million |
Where the loans are, by county
| County | Loans |
|---|---|
| FULTON | 52 |
| COBB | 30 |
| GWINNETT | 28 |
| DEKALB | 20 |
| COLUMBIA | 11 |
| CHATHAM | 7 |
| CHEROKEE | 6 |
| FORSYTH | 6 |
| HENRY | 5 |
| ROCKDALE | 4 |
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; Loan Analytics loan-outcome cell SA-GA-C38.
Related feasibility study pages
- Feasibility study data and consultants for Georgia
- Feasibility studies for beauty salon projects
- SBA 7(a) Beauty Salon Feasibility Study
- SBA 504 Beauty Salon Feasibility Study
- SBA feasibility study company
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