SBA 7(a) Hotel Feasibility Study in Georgia

What SBA's own loan files show about SBA 7(a) lending to hotel and motel projects in Georgia, and what a feasibility study for an SBA 7(a) loan there has to test.

Big loans, mostly flagged hotels

Georgia stands third nationally for hotel and motel loans under SBA 7(a), counted by loans, and third of 39 inside its own mix. Approvals from FY2017 to FY2026 reached 573 loans totalling $1.45 billion in gross dollars. Typical borrowing is enormous beside other classes: a median loan of $2.3 million, with the middle half running from $1.3 million to $3.6 million, or 1.04x the class median nationwide. Branded properties dominate, since 76.1% of loans carry a franchise flag. The size and the flag together tell a borrower that this lending finances flagged limited-service and select-service properties as much as independent inns.

Lenders and counties

HomeTrust Bank holds 67 loans worth $161.7 million. GBank holds 55 worth $163.8 million, Embassy National Bank 54 worth $98.1 million, Metro City Bank 38 worth $95.7 million and PromiseOne Bank 35 worth $78.1 million. Dollars per loan are therefore high everywhere, and GBank has the largest total on the fewest loans among the first three. Each row is SBA's record of loans a bank holds or held, so none of it describes lending policy. Fulton County has 53 loans, Chatham 39, DeKalb 32, Cobb 27 and Henry 25. Bibb and Glynn counties show that hotel lending reaches well beyond Atlanta. Volume peaked at 96 in FY2021 and has hovered near 40 a year since FY2023.

Outcomes on 330 funded loans

Cancellation after approval reached at least 8.8% of FY2017 to FY2024 approvals, and the figure stays at 8.8% if undisbursed loans are counted as cancelled. Within the 330 loans funded by FY2021, the charge-off rate to date prints as 0.00%, and so does the five-year measure. A printed floor is no guarantee: loans still open can fail, and hotels are cyclical.

One code covers every kind of hotel

SBA files every hotel and motel under one industry code, which hides the difference between a limited-service inn, a select-service hotel and a convention property.

What the study must settle

SBA 7(a) is a general-purpose guarantee, so the study should state whether the loan buys a property, converts one, or funds renovation required by a brand. Georgia hotel cases usually turn on a handful of tests: occupancy and average rate supported by demand drivers within reach, such as airports, convention space and industry; competing supply, including rooms under construction; and the brand's property improvement plan, which can add cost after opening. Because tickets are very large, debt service coverage should be stressed against a drop in occupancy. An appraiser values a hotel on its cash flow, and the franchise agreement affects that cash flow through fees and standards.

SBA 7(a) hotel and motel loans in Georgia

Loans approved, FY2017 to FY2026573
Gross dollars approved$1.45 billion
Median loan$2.3 million
Middle half of loans, from$1.3 million
Middle half of loans, to$3.6 million
Franchise share of loans76.1%
Rank among states for SBA 7(a) hotel and motel loans, by number of loans3
Rank of hotel and motel among classes in Georgia3 of 39
Median loan against the national SBA 7(a) median for the class1.04x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor) 8.8%
The same, counting loans still undisbursed as cancelled (a ceiling)8.8%
Charged off to date, FY2017 to FY2021 disbursed loans (a floor) 0.00%
Charged off within five years of approval0.00%
Loans in that cohort330

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA 7(a) hotel and motel loans approved in Georgia, by fiscal year

020406080100FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 74Loans, FY2018: 71Loans, FY2019: 67Loans, FY2020: 58Loans, FY2021: 96Loans, FY2022: 49Loans, FY2023: 39Loans, FY2024: 37Loans, FY2025: 42Loans, FY2026: 40
Fiscal yearLoansDollars
FY201774$176.9 million
FY201871$178.9 million
FY201967$157.4 million
FY202058$140.7 million
FY202196$221.2 million
FY202249$136.7 million
FY202339$97.9 million
FY202437$108.0 million
FY202542$104.2 million
FY202640$125.7 million

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
HomeTrust Bank67$161.7 million
GBank55$163.8 million
Embassy National Bank54$98.1 million
Metro City Bank38$95.7 million
PromiseOne Bank35$78.1 million

Where the loans are, by county

CountyLoans
FULTON53
CHATHAM39
DEKALB32
COBB27
HENRY25
GWINNETT24
BIBB23
GLYNN21
RICHMOND21
CAMDEN19

One code for hotels and motels; limited service and full service cannot be separated. Shared code: Hotels and motels share 721110.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; Loan Analytics loan-outcome cell SAP-GA-C07-7A.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a hotel and motel project in Georgia, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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